Kuwait City - March 2010
We are pleased to announce the opening of a new ETRO store in Kuwait City.
The new boutique is housed in the Al Thuraya Mall in the Salmiya area in Kuwait.
In a space developed over 140sqm with 16 meters storefront, the store showcases the Etro womenswear and accessories collections.
The interior décor and furnishings represents the concept of the latest generation Etro boutique: dark walnut and gray lacquered paneling on the walls, large orange and fuchsia carpets on floors plate glass and steel bars for the display units, and wengé wood and plate glass for tables. Inside the store is also present a beautiful lounge to try the evening dresses.
The boutique represents the brand identity and it emphasizes the Etro universe as synonym of Made in Italy and a style, where quality and elegance bow not only to aesthetics. High quality materials made with noble and natural fibres, embellished with original designs and innovative colours. The artful use of prints and colours combined with extraordinary craftsmanship, attention to detail and modern cuts have enabled the Etro label to enjoy ongoing growth. Over the years, Etro has become a hub of creativity and innovation, although it still keeps close ties with a tradition that is strongly recombined. Etro calls this the “New Tradition”, a key concept and significant brand value of the group.
The new Etro boutique replaces the old one of 80sqm established in 2002 and it rises from the new partnership with Al Ostoura Company owner of many monobrands stores and department stores that are over than 40 boutiques and spread over than 10,000 m2.
The Kuwait city boutique is the seventh ETRO store to open in Middle East after Dubai (3), Riyadh, al-Khobar, Jeddah, Al-Manamah. The project of expansion in the Middle East market involves two coming opening in Beirut - Lebanon and Doha - Qatar.
