"Tools are there to use. Don't ignore them. Otherwise, it might be you or your company somebody tweets about something you've done to them or having a poor product, leading to all of their followers seeing the negativity and possibly blogging about it which can then be linked to, and so on and so forth."
Google and other search engines are certainly still important factors as well. Google will crawl some sites and blogs as often as every 30 minutes, give or take. There's no question that online reputation management is an issue that has to be dealt with for many.
"Just because you Googled your business last month and everything looked fine does not mean the same could be said today. Depending on the case, you can try contacting webmasters or bloggers about removing things if you think you can give them good reason to do so. Don't bother asking Google. They will not remove content."
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About Integrity Defender
As a leader in Personal Online Reputation Management, Integrity Defender creates, manages, and promotes positive search engine results for their customers. Integrity Defender's innovative approach to online reputation management delivers unparalleled results within the ORM industry.