UNIQLO Launches ‘UJ’; A New Jeans Brand

PRLog (Press Release) - Mar 29, 2010 -
UJ offers a wide variety of fits, washes and detailing, creating a jeans collection encompassing fashion and the perfect fit, manufactured using the finest denim available.

UJ is a new jeans brand concept, featuring four price tiers;

£49.99 & 59.99 ‘Made in Japan’ jeans are the premium of the UJ collection, fashioned entirely in Japan. Featuring premium denim fabric from Kaihara (the Japanese denim mill renowned globally by denim aficionados), these jeans have rugged detailing and stitching and have been finished with a sophisticated manual vintage treatment by experienced denim artisans, who intend for no two pairs to be exactly the same. Merging the best in Japanese technology and craftsmanship, the texture, style and design of this collection has been optimised to create the highest quality jeans.

£29.99 The denim in the £29.99 jeans collection also hail from Japan’s heritage of technology and craftsmanship. To give these UJ ( (http://www.uniqlo.co.uk/catalogue/women/uj-jeans) jeans a truly authentic ‘used’ look, UNIQLO have used top quality materials including Japanese denim and refined technologies of dying, detailing and finishing. Evidenced by new jeans for the SS10 season, such as the Super Skinny Fit Tapered Jeans in a chemical (stone) wash finish.

£19.99 Working in collaboration with world-renowned textile and denim manufacturers, UNIQLO have sourced fabrics and detailing of the highest quality. For SS10 this collection features Skinny Fit Tapered jeans for women in 15 different on-trend colours and Relax Fit Straight jeans for men in four new washes.

£14.99 Made using 100% cotton, these jeans are a lightweight early-summer alternative to the heavier denim in the collection. Featuring 12 colours for women in the Skinny Coloured jeans line and eight colours for men in the Regular Fit Straight jeans line.

Monthly Launch of newly designed UJ

UJ will release newly designed jeans (http://www.uniqlo.co.uk/catalogue/women/uj-jeans) every month (from April) reflecting the latest fashion trends with unique twists and designs. Styles for women include Coloured Cropped Skinny Jeans (http://www.uniqlo.co.uk/catalogue/women/uj-jeans), Peg-Top Cropped Jeans, Boyfriend Shorts, Slouch Tapered Jeans, Dungarees and denim dresses and skirts. Styles for men include Skinny Fit Biker Jeans, Skinny Fit Zip Jeans and Slim Fit Straight Check Jeans, priced at £29.99.

All jeans purchased in UNIQLO stores are offered with a complimentary in-store same-day leg length alteration service.

UJ Advertising Campaign

The UK UJ advertising campaign, shot by Inez Van Lamsweerde and Vinoodh Matadin and styled by Joe Makenna, will break on Wednesday 24 February in both national press and the London Underground. Featuring up and coming models Tao Okamoto, Ginta Lapina, Kelly Moreira, Anna De Rijk, Vggo Jonason and Paolo Anchisi, this signifies is a new creative direction for UNIQLO