Mobile payments: markets, analysis and forecast, 2010-2015
A recent news report highlighted that many users trust their mobile more than their bank when it comes to handle money. Mobile payment, also called M-payment or mpayment, is at forefront of this technological innovation, development and establishing this element of trust and security. The improvement of security has seen the use of mobile funds transfer and transactions increase both in quantity of goods and services purchased, as well as value. The direct and obvious benefits of enabling large-ticket items such as airline tickets and life insurance premiums is clear, but also the subtle message it conveys to the consumers is even more significant. Initially, few customers will spend great amounts every day on their mobile but the increase in limits by banks and vendors underscores the confidence in the channel. The coming of age of mobile payments will drive any sceptics to adoption. ( http://www.bharatbook.com/
The options to purchase goods and services, which previously were available on the internet, are now being made accessible on mobile phones. There is now a window of opportunity for businesses, consumers and you - you should take advantage of it. All the stakeholders:
"Everyone now has a mobile phone, which makes it a logical alternative to using debit and credit cards," says the CEO of one of the markets leading players. According to him, the options that mobile phones now have for handling bank transactions must be expanded to include a mobile payment procedure and numerous further applications will be developed in this area in the next few years.
Our brand new report, Mobile payments: markets, analysis and forecast, 2010-2015, provides you with a clear insight of the mobile payment’s technologies and methods, areas of applications and use, markets, supporting factors and concerns, insight on the industry's leading players, and an analysis of the future growth and forecast. It examines the opportunities offered to mobile payments stakeholders in view of the different trials and surveys involving all of them, including the consumers.
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