The Top 10 Soft Drinks Companies: Consumer drivers, SWOT analyses and format and flavor trends

March 30, 2010 - PRLog -- This report profiles the leading players in the global soft drinks industry. In this report, the soft drinks industry is categorized as follows: Bottled water: sparkling flavored, sparkling unflavored, still flavored and still unflavored; Carbonates: cola diet, cola standard, fruit flavored carbonates, mixers and other carbonates; Concentrates: liquid concentrates and powder concentrates; Functional drinks: energy drinks, nutraceutical drinks, sports drinks; Juices: 100% fruit juice (from concentrate), 100% fruit juice (not from concentrate), fruit drink (0-29% juice), nectar (30%-99% juice) and vegetable juice; RTD tea and coffee: RTD tea and RTD coffee; Smoothies: dairy and fruit-based. This report analyzes the global soft drinks industry in terms of market size (estimated based on on-trade sales), key drivers and resistors, trends and competitive positioning of top 10 players in the global soft drinks market. It includes profiles of the top 10 companies in the industry and includes a brief summary of other major players. The current ranking evaluates soft drink companies based on their performance using the following intelligence metrics: Each company's financial performance in the global soft drinks market; Each company's growth strategies and major acquisitions and divestments in this market; Business-related strengths and weaknesses of the top 10 soft drink companies, and insights into the opportunities and threats facing them.

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Partial Table of Contents:

The Top 10 Soft Drink Companies
Executive summary 12
Industry overview 12
The Coca-Cola Company 13
PepsiCo 13
Nestle 14
Suntory Holdings (Suntory) 14
Dr Pepper Snapple (DPS) 15
Red Bull 15
Groupe Danone (Danone) 16
Kirin Holdings (Kirin) 16
Asahi Breweries (Asahi) 17
Ito En 17
Chapter 1 Introduction 20
What is the report about? 20
Methodology 21
Chapter 2 Industry overview 24
Summary 24
Introduction 25
Market dynamics 25
Market size and growth 25
Key growth drivers and resistors 26
Competitive landscape 28
Top 10 companies based on sales 28
Competitive positioning of the top 10 soft drink companies 28
Depth of top 10 companies' soft drinks portfolios 29
Trends 31
Rise of functional soft drinks 31
Energy drinks 31
RTD tea 32
Flavored water making inroads 32
NPD in carbonated drinks 33
Chapter 3 The Coca-Cola Company 36
Summary 36
Company overview 37
Recent financial performance 37
Performance by business segment 38
Growth strategies 39
Product launches to drive business growth 39
Expanding in the emerging markets 40
Acquisitions and divestments 40
SWOT analysis 42
Chapter 4 PepsiCo 44
Summary 44
Company overview 45
Recent financial performance 45
Performance by business segment 46
Growth strategies 47
Expanding in emerging markets 47
New product launches to drive growth 48
Acquisitions and divestments 49
SWOT analysis 50
Chapter 5 Nestle 52
Summary 52
Company overview 53
Recent financial performance 53
Performance by business segment 55
Growth strategies 55
Strengthening presence in the RTD beverages category 55
Consolidating market share in bottled water category 56
Acquisitions and divestments 56
SWOT analysis 58
Chapter 6 Suntory 60
Summary 60
Company overview 61
Recent financial performance 61
Performance by business segment 61
Growth strategies 62
Investing in development of soft drinks 62
Expanding in global markets 63
Acquisitions and divestments 63
SWOT analysis 65
Chapter 7 DPS 68
Summary 68
Company overview 69
Recent financial performance 69
Performance by business segment 70
Growth strategies 71
Focusing on its core brands to sustain growth 71
Strengthening its energy drinks portfolio 71
Investing in developing company-owned distribution network 72
Acquisitions and divestments 72
SWOT analysis 73
Chapter 8 Red Bull GmbH 76
Summary 76
Company overview 77
Recent financial performance 77
Performance by business segment 78
Growth strategies 78
Strengthening in existing markets and expanding into emerging markets 78
Launch of new product variants to drive growth 79
Acquisitions and divestments 79
SWOT analysis 80
Chapter 9 Danone 82
Summary 82
Company overview 83
Recent financial performance 83
Performance by business segment 85
Growth strategies 85
New product launches to drive growth 85
Acquisitions and divestments 86
SWOT analysis 87
Chapter 10 Kirin 90
Summary 90
Company overview 91
Recent financial performance 91
Performance by business segment 93
Growth strategies 93
Healthy beverage launches to drive growth 93
Consolidating share in international soft drinks market 94
Acquisitions and divestments 94
SWOT analysis 95
Chapter 11 Asahi 98
Summary 98
Company overview 99
Recent financial performance 99
Performance by business segment 101
Growth strategies 101
Sustaining growth through the launch of healthy variants of existing brands 101
Acquisitions and divestments 102
SWOT analysis 103
Chapter 12 Ito En 106

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