Milwaukee Journal Sentinel Selects AdPay for Consolidated Print and Online Classifieds Platfor

March 26, 2010 - PRLog -- AdPay, Inc, the leading provider of online and print classified solutions to the media industry, today announced that it was chosen by the Milwaukee Journal Sentinel to power a new print and online classified platform for print and online users of their newspaper and Web sites. According to Josh Phillips, Business Development and Operations Director, The Journal Sentinel conducted an exhaustive due diligence process of vendors in the space. The result was the clear choice of AdPay for their new integrated print and online marketplaces across three branded sites.

The ability to link user data for buyers and sellers across all their sites, in a true e-commerce marketplace, was a key factor pointing to AdPay as the partner of choice. AdPay’s exclusive Aggregated Search allows the Journal Interactive team to position their sites as the only destinations necessary for local classifieds search, while monetizing the experience around this content.

“The AdPay platform will enable our publications and sites to seamlessly expand our classified footprint with a powerful, single source classified order entry system for both print and online advertising. From an operating standpoint, AdPay’s ad enhancement platform and the efficiencies it will bring to our ad operations and fulfillment processes make their solution an attractive option.” stated Sharon Prill, Senior VP/GM Journal Interactive and Business Operations at the Milwaukee Journal Sentinel.

AdPay has been helping hundreds of media web sites experience success in the print and online classifieds market for nearly eight years. They are consistently recognized as the leader in service, best practices and results.  The AdPay network is the largest and most robust of its kind and integrates classifieds, display and retail inventory in a single shopping experience.  AdPay’s consolidated classified platform also provides web-to-web, web-to-print and print-to-web capabilities through a user-friendly set of self-serve and patented Call Center tools. Journal Sentinel will now be able to aggregate searches of content from other local sites and to sell local retailers on the option to pull their searchable inventory into the new web platforms.  "AdPay is proud to be selected by The Milwaukee Journal Sentinel and Journal Interactive," said Michael Heene, CEO of AdPay. "We understand the depths of their due diligence, which makes us appreciate their recognition of AdPay as their choice. We look forward to providing them with the consistent results for which we are well known.”

# # #

About AdPay

AdPay, Inc. is the leading provider of online classified e-commerce solutions to the media industry. The AdPay Classified Network is the media industry’s largest and fastest-growing classified network covering over 63 of the top 100 DMAs. AdPay customers include but are not limited to: Advance Internet, Belo Interactive, Cablevision, E.W. Scripps, Gannett, Media General, Morris Communications, Newport Television, The New York Times Company, Raycom, and many independant newspapers like Milwaukee, St. Petersburg, Minneapolis and more. For more information, go to www.adpay.com.