LionBrand.com honors Earth Hour by shutting down Web site from 8:30pm - 9:30pm Saturday March 2

March 26, 2010 - PRLog -- Manhattan, New York - March 26, 2010 - The Lion Brand yarn Company will honor Earth Hour by darkening their Web site for one hour on Saturday March 27th from 8:30pm to 9:30pm.

Earth hour ( http://www.myearthhour.org/home?invite=yPbppoqjrF ) is a movement where hundreds of millions of people around the world turn off their lights for one hour. The savings from just one hour shows how our individual efforts become powerful and significant when we all work together. Last year lights were turned off on the Empire State Building, all New York Broadway theater marquees, the Las Vegas Strip, the Golden Gate Bridge, St. Peter’s Basilica in Vatican City, London’s Big Ben, and other important landmarks around the world. Today, Lion Brand ( http://blog.lionbrand.com/2010/03/26/lionbrandcom-goes-dark-for-earth-hour/ ) announced their participation in a blog post.

"For us at Lion Brand, there is even more of a point to be made." said Ilana Rabinowitz of Lion Brand Yarn. " Knitters and crocheters know that stitch by stitch, small steps add up to big results! Knitting and crocheting are relaxing activities that do not require technology. Knitters have a way to spend their time in a valuable and creative way when we step back from our computers, televisions and phones."

If you can knit or crochet, you’ll have a productive and relaxing way to spend the down time when the lights go out on Saturday. Use a candle and enjoy a taste of days gone by while being a part of an important movement.

Accredited media interested in discussing this release in more detail are encouraged to contact Ilana Rabinowitz at Ilana@lionbrand.com to schedule an interview.

About Lion Brand Yarn Company
Lion Brand Yarn Company is a 132-year-old entity and is America's oldest hand knitting yarn brand. Founded in 1878, the company began operation in New York and has been a leading supplier of quality hand-knitting and crochet yarns ever since. Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends while consistently providing its customers with the highest quality product, service and inspiration.

Media contact:
Ilana Rabinowitz
Lion Brand Yarn Company
34 West 15th Street
New York, NY 10011
1-212-243-8995 x135

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About Lion Brand Yarn Company
Lion Brand Yarn Company is a 132-year-old entity and is America's oldest hand knitting yarn brand. Founded in 1878, the company began operation in New York and has been a leading supplier of quality hand-knitting and crochet yarns ever since. Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends while consistently providing its customers with the highest quality product, service and inspiration.