NY Lettershop Prompt Mailers Announces New Data Processing Service to Reduce Costly UAA Mail

PRLog (Press Release) - Mar 26, 2010 -
Prompt Mailers, Inc. (http://promptmailers.com.logicsouth.com/advanveddataprocessing.htm) has announced a strategic partnership with UAA Clearinghouse, an Omaha, NE-based company committed to providing the direct mail industry with cost savings and waste reduction for undeliverable-as-addressed (UAA) mail.

The partnership will allow Prompt Mailers to offer its customers the new Prompt Suppress service, which matches mailing data against a proprietary UAA Clearinghouse database to identify and eliminate records that are potentially undeliverable as addressed.

The partnership comes in response to reports that nearly half of all consumer household moves are not reported to the US Postal Service, leading to wasted marketing dollars and stunted campaign success. In recent tests of client data, Prompt Sales Executive Steve Elias uncovered potential UAA savings ranging from $146 to $6,800 per mailing.

“Prompt already offers a robust set of data hygiene services. By partnering with UAA Clearinghouse, we’re adding even more accuracy and improved ROI for our clients,” says Dennis Lacognata, Prompt Mailers’ managing partner. “It’s estimated that UAA costs direct mailers over $6 billion a year, and our own tests have already demonstrated that this suppression service can provide our mailers with significant savings.”

Adds Lacognata, “The technology we use has always been state-of-the-art, with the goal of cutting waste and improving efficiencies. This new partnership marks yet another advancement for Prompt and our clients, so we’re very excited to see it implemented.”