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ITS HAPPENING: EVENT MANAGEMENT
IT DOES not have a textbook definition and to try and define it would mean to borrow heavily from mainstream management and media concepts. It usually consists of conceptualisation, planning, budgeting and execution of below-the- line activities such as exhibitions, stage shows, fashion or rock shows, music concerts, celebrity appearances, fashion or charity shows, conferences, weddings, product or brand launches and sports shows to name a few.
Careers in event management seem to be alluring more and more youth. In fact, even homemakers have stepped into the industry and organise small and private events in their spare time. Also, there are event management companies that take on consultants, who work with them on a freelance basis, as and when the need arises. Thus there is a lot of scope in the field of event management. And the event manager jobs are ever increasing. Event management is a product of the new age. This is because there is excessive glamour and flamboyance being attached to social and corporate events of all kinds. From Workshops to birthdays and product launches to marriages everyone is looking to stage the perfect and most stylish event. The television media and the film industry have had a great influence on the lives of many people leaving them wanting the same kind of style and glamour in their lives. The entertainment industry as well as ordinary people now require the services of trained event, management professionals who can help them put up a great event.
FUNCTIONS:
An event manager is like a circus leader who has to perform many different functions. The various functions handled by event managers are organizing seminars, exhibitions, concerts, cricket matches, road shows, functions, events, etc. An event manager has to, in the initial stages; fetch clients for the organisation. The next stage delves into the conceptualization of the whole show around the theme as required by the client. The major functions remaining relate to executing the event by creating publicity hype and also marketing the show, guaranteeing awareness among the public about the show to ensure its success. The hype can be created through the print media, TV, etc. The venue has to be booked and properly organized for the show. Other outsourcing aspects like lighting, food, stage, stalls, electric equipment, ticketing etc are to be taken care of. Performers have to be booked in case of marriages or parties according to requirements.
SCOPE:
The positions depend upon the company that the individual joins. One can initially start as a junior event executive then progress as the senior event executive, event coordinator, assistant event manager and event manager which is the general structure in a normal company. The salary structures offered in the industry could range from Rs 10,000 to Rs 15,000 and would increase depending upon the performance of the individual in the company.
SPECIAL FEATURES:
In an environment where marketing companies concentrate/
ELIGIBILITY CRITERIA:
The general eligibility criteria for a career in event management are HSC or a graduate to pursue a diploma course in event management and PG Diploma Course in Event Management respectively. The student should have good communication skills, inherent marketing skills, be ambitious, bold and outspoken and further hone his skills on a regular basis. An event manager has to put in loads of hard work. In other words, it spells being content with four hours of sleep after working 10 days at a stretch.
COURSES:
The various event management courses equip the individual with invaluable skills that can come in very handy through out all aspects of his life and particularly his career as an event management professional. The first and most important thing that a person acquires is leadership qualities along with the skills of developing pubic relationships. The marketing and business acumen of an individual is polished through these courses. An individual will be able to develop excellent budgeting skills as well as risk management skills. All these qualities will give him the required insight and foresight to deliver a satisfactory service to his clients. ' An event management course does not only make an individual capable of conceptualising, rather it makes the individual capable of rendering his concepts and ideas into reality by executing them to perfection. Such street-smart individuals are desperately sought after by various agencies in India as well as abroad.
Event management courses offered by various institutes are generally either diploma courses or postgraduate diploma courses, can be pursued by undergraduates & graduates on a part-time basis for a period of one year. Institutes that offer event management courses in India are,
National Academy of Event Management & Development (NAEMD), website : www.naemd.com,
Ahmedabad : 079 - 30081829 / 30081830
jaipur : 0141 - 3241220 / 3241121
Photo:
http://www.prlog.org/
