"Yes, a few gin and tonics were responsible in my approval of the Burning Balls advertisement used to promote Mediazone's publicity management services globally," admitted Glenn Rogers, CEO of Mediazone Publishing in Hong Kong.
The clip (also) http://www.youtube.com/
"The purpose of advertising is to get straight to the point and the advertisement does just that. I was having this drink sometime last year with a bloke in a bar in Sydney and he suggested the concept. Aussie ad agencies wanted half a million to create something like that. This bloke just bought a few golf balls from K-Mart, poured gasoline over them and set them ablaze while we shot the whole thing in my garage. Our corporate site has benefitted hugely by the advertisement and there is nothing obscene or vulgar about it. It works!"
