Karachi, 25 March 2010: SAMAA TV, one of Pakistan’s leading news channels hosted Pakistan’s first media bowling tournament, which was held to promote the important role of media in addressing the socio-economic issues of Pakistan. The tournament titled “The SAMAA Bowling Challenge” was held at the Arena Family Entertainment Center, where Pakistan’s leading Brands, Advertising & Media buying agencies took part in the event and competed for trophies and team events.
The first of its kind-bowling tournament brought more than 100 bowlers to the area. The eight-hour long event proved to be a huge success as 100 participants from 20 different teams took great interest in the matches and each match provided extreme excitement and kept the crowd involved.
Speaking on the occasion, Amir Jahangir, Chief Executive Officer of SAMAA TV said, " We see that the common Pakistani is deprived of access to quality education, healthcare facilities, economic opportunities and gender equality. These challenges have been further burdened with the on-going war on terror in Pakistan. In search for answers and solutions to their uprooted lives, the public is turning to the Government as well as the media. This brings on a huge responsibility for our industry, as the previous communication environment in Pakistan has strongly ignored the emotions and well being of the public.
We are here today to gather the leading communication houses and create consensus on integrating social justice into our organizational operations.”
Mr. Jahangir further added that the communication industry needs to position itself as the enabler and the catalyst for change. “We can only achieve corporate excellence by creating social dividend for the people of Pakistan, who are the most important stakeholders of our nation”, he said.
Mr. Fahd Haroon, Director Communications SAMAA TV shared that the event was a social gathering carrying a strong message for the industry – to create social value in content and educate the public for a better tomorrow. “This is a good way to bring all the industry under one roof and involve them in a healthy exercise, while sharing ideas and latest developments within the industry. We look forward to hosting more events like these to encourage unity and competition”
A series of strong performances were seen in the tournament. The final was played between Synergy Advertising and United Mobile. Synergy Advertising took the first prize and United Mobile ended as runners up. Aamir Ali, General Manager Sales and Danish Shervani, Senior Manager Product Manager of SAMAA TV distributed plaques and prizes amongst the winners. Prizes worth 100,000/- were distributed amongst the winner and runner up.
Participants and guests from the media industry were entertained by exclusive hi-tea and various games like Ice skating, Bowling, Pool, Rock Climbing and Mini Golf etc.
After the great success of SAMAA BOWLING Challenge 2010, SAMAA plans to hold more events to bring together the leading marketers in the communication industry to discuss and carry out joint efforts to build the capacity of the industry market and bring value to society.
