Days Inn at Denver International Airport
Both these DIA hotels wanted a way to interact with customers across a wide spectrum of demographics. Social media was the answer, so like many individuals they jumped on the bandwagon. They have profiles for each hotel on Twitter and Facebook along with a blog. They are currently building profiles on LinkedIn and will venture into that next.
Using a conversational tone in their postings they are reaching out to customers and offering special deals. But, most importantly it is a dialog that goes both ways and the hotels seek out feedback, both good and bad, to stay proactive with their customer service. Although, the hotels haven't been on the sites long they have already experienced success. The Ramada already has over 100 followers on Twitter.
They allow employees to create postings and be creative, so it adds to the diverse nature of their postings. Over 70% of Americans are using Facebook or Twitter so the employees get to have some fun with it at work too. The blog has insights into everyday life, not just the hospitality business which adds a unique flavor
It has helped increase business and the hotels have not had as much of a downturn as most of the hotels in its market. They already had a strong product having just been renovated, rental car on-site, complimentary airport shuttle, free breakfast, etc.
You can view their various sites here:
http://www.twitter.com/
http://www.twitter.com/
http://www.DIAHospitalityCenter.blogspot.com
Find them on Facebook by searching: Days Inn DIA & Ramada Inn DIA
Photo:
http://www.prlog.org/
