SeeWhy Sparks Website Conversion Revolution with Conversion Manager

March 25, 2010 - PRLog -- SeeWhy, Inc., the website conversion company, today announced the immediate availability of Conversion Manager, the automated web analytics service that optimizes website conversion rates. Conversion Manager makes it easy for website owners to recover up to 50 percent of website abandoners by triggering automated, real-time remarketing campaigns using email and social media. Beyond remarketing to abandoners, Conversion Manager lets ecommerce teams drive additional online revenues by running intelligent, one-to-one social network campaigns with website visitors.

SeeWhy also announced study and survey results that highlight the importance of real-time follow up with website abandoners. According to an MIT study, 90 percent of ecommerce leads go cold within the first hour. In a SeeWhy survey, however, only one percent of websites follow up on abandoners with email in real time while another six percent send a follow-up email within an hour. The rest of the survey respondents completely miss the opportunity to recapture and convert abandoners and instead send follow-up emails within 24 hours (15 percent), within a week (16 percent), or not at all (63 percent).

“Ecommerce leads are not like a fine wine—they don’t get better with age. Remarketing is time critical and when done well is considered great service by customers,” said Scott G. Silk, CEO of SeeWhy. “SeeWhy has shown marketers how to recover abandoned shopping carts to great effect, with its real-time services generating the highest ROI in the industry. Now, SeeWhy is leading the way by showing ecommerce marketers how to leverage visitors’ social networks through real-time, 1-to-1 communications.”

Inside Conversion Manager

Conversion Manager dramatically expands the real-time abandonment remarketing capabilities of its predecessor, Abandonment Tracker Pro. With added support for Facebook, Twitter and MySpace, Conversion Manager is unique in its ability to track individual visitors’ behavior on ecommerce and other websites and trigger automated, real-time messages to shopping cart, online form, and other abandoners by email and social media the moment abandoners leave the site. In addition to extending website owners’ abandonment remarketing reach, Conversion Manager’s social network support opens the doors to a broader range of behavior-based, triggered messaging to re-engage established customers as well as abandoners.

For example, a ‘Thank you’ promotion can be triggered automatically for new customers placing a first order by sending a personal message to their Facebook account. The promotion might encourage them to share a discount offer with their friends and network.

In addition to real-time response, Conversion Manager includes a number of unique features, including:

•   Multi-stage campaigns – Conversion Manager lets users automate multi-stage, follow-up campaigns using the most appropriate channel for each individual abandoner. For example, an initial real-time email can be followed by a second follow-up email 24 hours later or a direct message via a social network.
•   Intelligent visitor tracking – Conversion Manager continuously tracks and analyzes, in real time, each visitor on the website. The tracking and analysis is tightly integrated with the event triggering mechanism to ensure multi-stage campaigns are always in step with the actions of abandoners who return to the site.
•   Multi-channel remarketing and engagement – Conversion Manager lets users send their website visitors messages via email as well as social networks such as Facebook, Twitter and MySpace.
•   Email service provider integration – Conversion Manager supports ExactTarget, Epsilon, Silverpop, and Blue Hornet, with support for other email service providers (ESPs) currently being added. When Conversion Manager detects a shopping cart abandonment or other event trigger, it immediately sends a message to the ESP to trigger a real-time email.
•   Email Conversion module – For companies without an ESP relationship or using an ESP that doesn’t support real-time email, the Email Conversion module provides real-time email service that is tightly integrated with Conversion Manager.
•   Social Conversion module – This module integrates with leading social networks to trigger real-time, direct notifications to website visitors’ social network accounts. In addition to shopping cart recovery, the Social Conversion module lets users run campaigns to re-engage and cross-sell customers as well as promote their brands to their customers’ networks.

“When it comes to increasing revenues and leads, remarketing to the most recent website visitors represents the low-hanging fruit,” said Silk. “But people tend to think that real-time remarketing is too hard or too complex. Or they think they’re already doing it when they’re really watching visitors abandon in real time but sending a remarketing email days later. Conversion Manager automates real-time remarketing, so ecommerce teams easily can re-engage abandoners immediately after they leave the site and while they are still most likely to return and buy.”

Pricing and Availability

Conversion Manager is available immediately; prices start at $15,000 per annum.

For information on SeeWhy, visit www.seewhy.com. For additional perspectives, please visit and subscribe to the SeeWhy RSS blog feed at http://www.seewhy.com/blog, and follow SeeWhy on Twitter at @seewhyinc.

About SeeWhy

SeeWhy is the industry’s only real-time shopping cart recovery service to follow up in real time via email and social networks. SeeWhy’s services (SaaS) deliver the highest ROI in ecommerce by responding immediately to shopping cart and web form abandonment with behaviorally triggered 1-to-1, real-time messages.

Powered by a unique “in-memory” event processing engine, the SeeWhy suite of real-time web analytics is delivered “on-demand.” Remarketing to abandoned visitors using the SeeWhy Conversion Manager service converts up to 50 percent of visitors that had abandoned their shopping carts, online forms, applications and registrations.

SeeWhy is a Red Herring Top 100 Company, was selected by AlwaysOn as an OnMedia 100 company in 2010 and was highlighted as a cool company by Gartner, Inc. SeeWhy has also been featured in publications such as The New York Times; Inc. Magazine; and TechCrunch. SeeWhy was incorporated in 2003 and is headquartered in Andover, MA. More information can be found at http://www.seewhy.com/.