With occupancy slowly returning in the majority of markets, Hotel Operators seek to maximize online positioning and exposure to returning travelers. With the increasing popularity of online booking engines, social media and emarketing strategies, hotel operators look to niche-marketing vendors to fast track sales efforts. While hotel sales staff faces operating with limited resources and quickly evolving web markets and tools, choosing outside support services can immediately and inexpensively revitalize sales and marketing efforts. Grand Bay Hospitality Group, located in Clearwater Florida, provides Sales & Marketing Boot Camps developed specifically to address this objective.
Greg Brosius, President of Grand Bay, explained “the boot camp outline and format provides a check-up on existing traditional sales efforts, as well as training and development in the use of new and evolving web and reporting tools”. Clients who understand that proper online positioning, utilizing all available search avenues and pervasive online presence, each work to give the property increased exposure to booking travelers. “While hotel sales staff is deeply knowledgeable about traditional sales and marketing platforms, emerging technologies, reporting tools and resources can go unused or misunderstood. Our boot camp coaches can analyze existing efforts and develop a fast track approach to increase traffic” said Patrick Shine, Vice President at Grand Bay.
Todd McIntyre, Director of Sales at LaQuinta in Loveland Colorado explained “The Sales and Marketing Boot Camp helped us boost our sales and marketing efforts with a major shot in the arm. With our sales coach’s help, we were able to re-evaluate our placement in the market, pin-point our niche and thus focus our sales efforts more effectively. Throughout the week, we were introduced to overlooked marketing opportunities, both on the web and print. By taking advantage of these, we have greatly increased our exposure in the market. Our sales team is very excited, and already we have seen an increase in inquiries and in bookings. Our experience with the Sales and Marketing Boot Camp will surely prove to be very beneficial as we move forward.”
With many similar success stories emerging across the country from those who’ve experienced the Grand Bay Sales & Marketing Boot Camp, this innovative and cutting edge group is proving to be a valuable resource to hotels interested in solutions with guaranteed results. For more information visit www.grandbayhospitalitygroup.com or request a contact at info@grandbayhospitality.com
