Zookeeper helpers Jahera O’Hara, Aaron and Robert Lynch were joined by a family of elephants at Dublin Zoo to launch That Away, the new refreshing HB ice lolly along with two brand new HB Ice Cream parlours at Dublin Zoo.
To mark the launch and celebrate this latest addition to the HB family, HB and Dublin Zoo are proud to launch a free ‘HB That Away Dublin Zoo Wildlife Kit’ that will be available to customers who visit the ice cream parlours at the Zoo from today Monday, 22nd March 2010 until Tuesday, 31st August 2010.
The ‘HB That Away Dublin Zoo Wildlife Kit’ includes cute animal stickers, a fun animal badge, a colouring book and a spinning HB That Away hand. The ‘HB That Away Dublin Zoo Wildlife Kit’ is guaranteed to enhance kids’ zoo experience, along with offering a helping hand to frazzled mums this summer!
“The new HB Ice Cream parlour in Dublin Zoo looks great and is perfectly timed to open as we start our high season. Children will get an extra opportunity to learn more about the animals in the zoo through the Wildlife Kit”, Veronica Chrisp, Head of Marketing Dublin Zoo.
The new parlours at Dublin Zoo are located at the Lakeside and Lion’s Hut and offer the perfect opportunity for weary visitors to relax and enjoy their HB Ice Cream favourites in the cool surroundings of the city zoo.
Commenting Colette Coughlan, Brand Manager, HB ice cream added: “That Away is a really refreshing ice cream and is sure to be the must have treat this summer for all the family! Our latest partnership with Dublin Zoo is superb as both HB Ice Cream and Dublin Zoo are about having fun with family and friends.
Colette added: “The HB That Away kit is an added bonus for visitors to the Zoo over the coming months and you’ll be able to take your Zoo visit home with you! We are also really excited about the two new HB ice cream parlours at Dublin Zoo and we look forward to meeting people there over the coming months!”
The latest addition to the HB family, HB That Away is a delicious combination of Strawberry, Orange and Lime – free from artificial colours and flavours, it is guaranteed to be a favourite with kids and big kids alike this summer!
HB That Away has an RRP of €0.75
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For further information or digital photography please contact:
Roisin Tierney-Crowe, Niamh Hickey or Niamh Hopkins
Slattery Communications
01 6614055 / 087 6759014 / 086 3049228 / 086 8776306
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