The much anticipated 2010 FIFA World Cup Finals are a little over two months away and excitement is already starting to build ahead of sports biggest international tournament. Inspired by the outstanding Wayne Rooney, England are among the favourites to win this summers competition under the guidance of Italian coach Fabio Capello. However, despite the renewed wave of patriotic support for the England team, it is the manager's homeland who are winning the pre-tournament battle in the online football shirt sales.
Leading football shirt supplier UKSoccershop have reported that their best selling kits since the launch of the new World Cup range earlier this month has been the home jersey of reigning World Champions Italy.
Managing Director Simon Pretswell explains: "It's been an incredibly busy month - all three major brands, Nike, Adidas and Puma have elected to launch their jerseys at the same time and our team has had to dig in deep to keep up with demand. Simply sorting through the stock when it arrives takes a huge amount of time, but of course customers don't want to have to wait for us before they can get their jersey, so we've been working round the clock."
"This month has seen all the major national teams launch their new kits for the World Cup. As well as England and Italy, we've had new shirts from Brazil, Argentina, Spain, France, Germany, Portugal, Holland and many more."
"All the major new teams sell well, but the clear winner is Italy at the moment. Puma have came up with a very nice and different looking design which has split opinion in many quarters - some hate it, but judging by sales figures, the majority love it!"
You can make your own mind up by checking out the jersey at http://www.uksoccershop.com/
However, it seems that football fans around the world have fairly unanimously decided that the Italian kit is a hit, with the adult and junior sizes occupying the number one and two slots on UKSoccerhop's best sellers list.
"Fortunately, we have been able to book more stock of the jersey", continued Simon, "so we should have sufficient stock levels throughout the tournament."
UKSoccershop are the leading online supplier of official football shirts and stock all 32 of the competing World Cup nations for this summers tournament. A full selection of jerseys are available in their dedicated World Cup section at http://www.uksoccershop.com/
