The company is giving big brands and small businesses alike the opportunity to publish vouchers in all 174 editions of the Thomson Local Directory, which reaches 22 million homes annually.
Jill Pringle, Head of Marketing, Thomson Local said: “We initially trialled vouchers in three of our editions and were very pleased with the results.
“Whilst the offer is popular with big brands, smaller businesses are also jumping at the chance to stand out from their competition at a time when consumers are focussed on value for money.”
She continued: “Combined with our Nectar partnership, we are providing users with a highly rewarding reason to use Thomson Local when they search for a business.”
Brands already taking advantage of the programme include The National Trust, Thorpe Park, and Alton Towers, along with more local companies such as beauticians, gyms and dance teachers.
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Thomson Local has been operating for over 25 years and has established itself as the leading local search company in the UK. Today, business listings are available both in print and online following the launch of ThomsonLocal.com in 2003.
174 editions of the Thomson Local are produced and delivered free of charge to over 22 million homes and businesses throughout the UK.
ThomsonLocal.com is powered by the most comprehensive database of its kind in the UK with over 1.8 million businesses listed and additional content provided. With a variety of online advertising options, as well as being a Google AdWords Qualified company, Thomson Local’s tailor-made packages help promote businesses to an online audience that makes over 275 million searches a month across its partner network, which includes Bing, Pipex and Streetmap.