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Follow on Google News | Alteryx® Partners with MapmyIndia to Build Out National Geographic Business Intelligence® NetworkIntegrated Technology Platform Will Spatially Enable Vast Economy
By: Wayne Moore “Within India’s tremendous but fragmented markets and demographics, this system will deliver unprecedented analytic leverage across the country’s growing business and consumer sectors,” said Alteryx CEO and President Dean Stoecker. “The outsourcing boom, a young population and ascendant middle class have created a critical-mass BI and demographic opportunity for the many retail, food, telecom, financial and other global brands that are tapping into this emerging market.” With one of the world’s most diverse economies, mass marketing approaches in India are problematic and sometimes ineffective. Reflecting this complexity, companies will offer hundreds of prices and service plans, often within the same geographic area. “Alteryx Web-based spatial analytics will complete the picture with MapmyIndia,” The partnership will launch www.freedemographicsindia.com site utilizing MapmyIndia’s vast spatial data offerings and capabilities. The strategic alliance will function on multiple levels, with MapmyIndia serving not only as data supplier to Alteryx, but as exclusive distributor, systems integrator and authorized Alteryx training partner as well. “The partnership’ About CE Info Systems and MapmyIndia CE Info Systems (P) Ltd., popularly known as MapmyIndia, a New Delhi-based ISO 9001-2008 Company founded in 1992, is India's leader in premium quality digital map data and consumer navigation services. Since 1994, through continuous field surveys and state-of-the- # # # About Alteryx Solving business problems for nearly a quarter-million users worldwide, Alteryx is driving the global data revolution in Geographic Business Intelligence. Through smart, extensible solutions from the desktop to the Web, the Alteryx software platform delivers the fastest, most comprehensive consumer, business and market insights to the Fortune 500, mid-market companies, government and academia. Alteryx hosted, on-premise and hybrid SaaS solutions integrate spatial intelligence into enterprise workflows, seamlessly scaled across local, regional and global markets. Inspiring ingenuity since 1997, Alteryx, LLC has offices in Orange, Calif., and Boulder, Colo. For more information please visit www.alteryx.com. End
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