Ching's Secret crosses 1 lakh Fans on Facebook

PRLog (Press Release) - Mar 23, 2010 -
The Ching's Secret Facebook community is part of the larger aim at Ching's to achieve word of mouth marketing. Ching's has helped build communities around their brand offline, at colleges, schools, Offices, kitty parties, housing societies. The idea was to extend this online. Ching's Secret leverages YouTube, Twitter, Buzz and Facebook for the same. But Facebook is the fulcrum of their efforts. Mr Rahul Mehta, Business Head of Ching's Secret says, "Goal is to create a 1-1 relationship with our customers. Secondary goal is to take ownership of the Chinese food category and Instant Noodles and Soups category. Our competition stands for instant noodles for kids while Ching's is instant noodles 2.0 connecting with the youth and tech savvy folks in the language they best understand and a place which is most relevant to them". Mr Mehta further adds, "We have used a mix of content about food, Chinese, contests, giveaways, cookery recipes, market research quizzes to build the connectivity and empathy with our fans. To drive traffic we have used offline pushes, online advertising and the organic growth because of viral spread of content."

Mr Ajaay Gupta CMD of Capital Foods Ltd- brand owners of Ching's Secret, Smith and Jones and Raji brands said on the occasion, "The entire online project has helped give voice to our brand advocates. There are now 1 lakh people openly advocating using our products and endorsing us. http://www.facebook.com/chingssecret will rank Ching's amongst the top 1-2 brand led sites in the country. There is immense knowledge that we have gained about our own products- how people use them, why, when and where. Fmcg companies are normally separated from end consumers by 5-6 layers- super stockists, distributors, sub distributors, retailers and media. Here we have cut across and reached our consumers directly. It also gives us access to situations where our products may not be available in some stores and we can get our supply chain team to quickly address that. We are using the social media for crowd sourcing and to track what are the next flavours to launch. We are moving from a central control of our Ching's brand to slowly transferring the ownership to end consumers. This is a fundamental and paradigm shift in marketing philosophy that will manifest in various ways. Social media is the catalyst in that".

There are approximately 5 crore Indians online and 1crore Non resident Indians. Facebook alone now has 75lakh Indians and 40lakh Non resident Indians. That is comparable to most national newspapers. Also over the next 3-4 years this is only going to rise massively. The Return on investment on social media is way better than traditional media. Facebook is the best place to reach Sec A+, A and B+. The YouTube channel of Ching's Secret http://www.youtube.com/chingssecret is also now the #1 cookery show online from India

For more on Ching's Secret log onto www.chingssecret.com
Join the Ching's Facebook Community at www.facebook.com/chingssecret
Follow Ching's secret on twitter at www.twitter.com/chingssecret