BACKPACKER CAMPERVANS AUSTRALIA
MEDIA RELEASE
23 MARCH 2010
Get ready for a revolution in backpacker travel! Planning that amazing Australia roadtrip in a cheap camper van is about to take a giant leap forward. Backpacker Campervans has introduced a new high-tech website that uses Google mapping technology to allow travellers to build their own adventure.
An industry first, the Backpacker Campervans Australia website - www.backpackercampervans.com.au - will allow international and homegrown backpackers to custom-build an itinerary for their perfect travel adventure, and change it along the way from any computer or laptop.
Backpacker Campervans has created a website that encompasses Google maps and geo-coded travel information to completely do away with confusing travel maps and bulky guide books. Travellers select popular driving routes - including Melbourne to Sydney, Adelaide to Alice Springs and a Pacific Coast Adventure - and customise the journey to suit by adding points of interest along the way. These include camping grounds, scenic highlights, dump stations, activities and attractions. Daily updates come from various sources such as Tourism New Zealand, so information is always current.
Quinton Hall, Chief Information Officer for Backpacker Campervans parent company Tourism Holdings Limited (THL), says the new sites Route Planner gives tech-savvy backpackers a ground-breaking and novel way to create a holiday experience to remember.
"If you chose a particular driving route you can then add points of interest like skydiving or a bushwalk, or find a place to camp around Australia," explains Mr Hall. "You can also share your itinerary instantly with other people, including family members back home or friends you meet along the way."
Information and customised travel maps can be shared via Facebook, Twitter or other networking programs as well as via regular email. Backpackers can now comment on the companys blog and will soon be able to upload their travel photos and leave reviews or feedback about places theyve visited to help other travellers plan their journeys.
The site, which has been carefully researched by THL and developed by Gen-i, operates from Microsoft Office SharePoint Server (MOSS). Gen-i won Microsofts 2009 Business Productivity Portals and Collaboration Solution of the Year partner award for its work on the web platform. THL ordered a complete overhaul of its online technology to facilitate the new site, including upgrading servers, networks and telecommunications.
For more information, please visit Backpacker Campervans Australia www.backpackercampervans.com.au or free call globally on 00 800 200 80 801
-ENDS-
Media enquiries & further information, please contact:
Leah Stuart
Greta Donaldson Publicity
+61 (0)3 9696 3234
