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Art Students go Toe-to-Toe in Athletic Shoe Design Contest

More than three dozen students studying at The New England Institute of Art in Brookline, MA, will be transforming athletic footwear into works of art in a quest to win a day with the design team of Saucony.

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PRLog (Press Release) - Mar 22, 2010 -
More than three dozen students studying at The New England Institute of Art (www.artinstitutes.edu/boston) will be transforming athletic footwear into works of art in a quest to win a day with the design team of Saucony.   The contest, the brainchild of the South End Athletic Company (SEAC) in Boston, in collaboration with shoe manufacturer Saucony, challenges the students to create a work of art, using a pair of plain-white Saucony shoes.

“We have not put parameters on what the students can do with the shoes.  They can paint on them, use them as their muse, cut them up and create something entirely different or whatever their creative minds come up with,” says Justin Burdon, the store’s co-founder.

Their works will be displayed at SEAC on the evening of April 7, from 6 – 9 pm when the store is converted into a gallery.   The public will be invited to vote for their favorite creation.   The votes will be tallied and the three top finishers will be invited back to a Boston Marathon weekend party at SEAC where the winner will be announced.  That student will be treated to a day with the design team at Saucony in Lexington, MA.

The students entered represent a cross-section of The New England Institute of Art.  They are enrolled in degree programs in Graphic Design, Fashion & Retail Management, Digital Film and Video Production, Advertising, Interior Design, Media Arts & Animation and Audio & Media Technology.   “We are excited to see how this diverse group of students thinks outside the Shoebox,” says Burdon.

The event on April 7 at SEAC, 652 Tremont Street is open to the public.

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The New England Institute of Art Institute is one of The Art Institutes a system of over 40 education institutions located throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.

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Contact Email:
***@aii.edu Email Verified
Source:Fran Berger, PR Director
Phone:6175824442
Fax:6175824520
Address:10 Brookline Place West
Zip:02445
City/Town:Brookline
State/Province:Massachusetts
Country:United States
Industry:Arts, Education, Entertainment
Tags:, athletic shoe, , south end athletic company, ,
Last Updated:Mar 22, 2010
Shortcut:http://prlog.org/10588455
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