Public Relations, Go Green Graphic Design and Social Marketing Services
Muralpop.com
Purpose
Client would like to generate awareness of its history and successful growth story, as well its new Products & Services division, which provide standard. This document will briefly explain and provide an estimate for implementing awareness efforts.
Suggested Approach / Estimate
Muralpop will work direct with Client on public relations, Graphic Design and Social Marketing Strategies and implement awareness efforts throughout 2010. Initial efforts will promote Clients involvement , Products and Services,
Muralpop will design and implement a comprehensive awareness strategy for the remainder of 2010 that incorporates limited PR and social media marketing, with results and continuation of campaign efforts to be evaluated at the close of 2010. (Performance evaluations can occur at Client’s discretions beginning at 3 months after initial inception.)
Key Messages
1. Overall Growth Story
a. Years in business
2. Corporate Goals
a. Successful launch of Products & Services
b. Sales for 2010
c. Launch of New Graphic Design
3. Authority in Client industries
4. Advocate for Homeowners & Commercial Business
5. Involvement with Networks and Brand
6. Involvement with Programming and Design
Deliverables
Deliverables associated with this monthly retainer agreement may include:
- PR Awareness Plan
- Social Media Opportunity Analysis
- Identify opps for leveraging Facebook, Twitter, YouTube, Linked In, etc.
- E.g., List service on Twellow (Twitter’s yellow pages)
- Blog/Community Forum Analysis
- Identify new media, social networking websites, blogs, and other Web 2.0 channels for publicity and outreach
- Recommend alternative media and networking opportunities
- Social Media (SM) Marketing Strategy and Execution
- Includes developing and pushing content via appropriate social media
- Establish following on Facebook, etc. of current/future customers
- Generate online praise for service from customers to their personal networks
- Advise on/implement interactive SM efforts (contests, customer referrals)
- Messaging
- Develop key message(s) to convey to target audiences
- Case Study/Testimonial Development
- Limited public relations/targeted media pitches
- Identification of targeted media and coordination of interviews
- Targeted media may include: Cincinnati Business Courier, Cincinnati Enquirer, Soapbox Media, Community Press/Recorder Newspapers, local TV, local radio, home remodeling publications/
- At least two news release announcement per month
- Includes development and distribution (via customized media list)
- Topics may include: new services, new products, new hires, industry accolades, etc.
- Identify local and trade editorial calendar opportunities
- Identify neighborhood and community media outlets
- Pitch stories/post comments to specific blogs and community forums, where and when appropriate
- Recommend alternative media and networking opportunities
- Greater Cincinnati chambers of commerce, community newspapers, TV morning programs
- E-newsletter strategy / limited execution
- Assist in researching and writing content, planning issues, etc.
- Identification of speaking/presentation opportunities
- Media Coverage Updates (1x per month)
- Media Monitoring
- Search Engine Optimization (Optional)
- Enhance overall website content to be organically search engine optimized (SEO) and more relevant to customers and prospects
- Work in conjunction with Client website developer/designer, OR recommend alternative (per Client’s request)
Aforementioned estimated costs do not include wire distribution, media research tools, or clip tracking fees. Wire distribution fees will be charged as they occur. A nominal additional fee for monthly monitoring of media and the use of online media research databases will be included separately on each monthly invoice if such services are used. An explanation of clip tracking and media monitoring tools and fees can be provided at the Client’s request. All related travel expenses for travel outside Cincinnati metropolitan area, long-distance phone expenses, and materials costs will be billed to Client.
Additional Deliverables Include:
The following value-added services are also available at the request of Client. Cost for such efforts will be determined separately from aforementioned retainer agreement.
- Marketing Content/Collateral Development, Graphic Design Print, Vehicle Wraps, Signs, Ad Design, Logos
- Website Content Development, Web Graphics, Animation, Programming, Ecommerce Setup, Shopping Carts
Visit www.muralpop.com and Let MuralPop Design a Plan that is Right for you!
