Edge Legal Marketing Adds Social Media Expert Melanie Brenneman to Team

Edge Legal Marketing, a marketing and public relations firm serving the needs of companies targeting the legal market, today announced that it has appointed Melanie Brenneman as Senior Account Manager and Social Media Strategist for the company.
 
March 22, 2010 - PRLog -- MINNEAPOLIS, MN – Edge Legal Marketing, a marketing and public relations firm serving the needs of companies targeting the legal market, today announced that it has appointed Melanie Brenneman as Senior Account Manager and Social Media Strategist for the company. In this role, she will contribute to the company’s reputation of excellence by focusing on social media initiatives and delivering quality marketing and public relations services and results to legal vendor clients.

According to Amy Juers, founder and CEO of Edge Legal Marketing, “In order to provide our clients with the industry-leading talent they need to excel, our team is comprised of professionals with proven experience and results in marketing and communications. Melanie complements our broad base of expertise with more than a decade of B2B communications experience for organizations ranging from entrepreneurial ventures to Fortune 500 corporations.”  

Brenneman’s communications background includes specialization in public relations, marketing and crisis and internal communications. As a communications manager for legal technology provider DataCert, she consistently elevated the company’s thought leadership, domestic and international media coverage and industry recognition year over year. She led business continuity communications for the company’s 2,000 customers and employees during Hurricane Ike, the 2008 storm that caused the largest evacuation in Texan history. Most recently, she has served as Public Relations Manager for enterprise software provider Open Text. While there, she planned, implemented and measured publicity campaigns and product launches for the Fortune 500’s line of web content management and social media solutions.  

“This is an exceptional opportunity to work with the best marketers and companies in the legal space,” said Brenneman. “I look forward to contributing to the talented team at Edge Legal Marketing.”

Brenneman received her Bachelor of Arts degree in English from the University of Houston and is a former board member of both the Public Relations Society of America and the American Marketing Association. She is based in Austin, Texas. Learn more about the Edge Legal Marketing team by visiting www.EdgeLegalMarketing.com.

About Edge Legal Marketing
Edge Legal Marketing delivers marketing and public relations expertise to service, software and hardware providers targeting the legal market. They help B2B businesses market and sell their products and services to corporate legal departments, law firms, federal and state courts and legal associations. Edge Legal Marketing services include strategic planning, marketing and e-marketing action plans, alliance building, website development, market research, public relations and advertising (concept and media plans). For more information, visit www.EdgeLegalMarketing.com.

Contact:
Carolyn Depko
Director of Media Relations
Edge Legal Marketing
732-533-5491
cdepko@EdgeLegalMarketing.com

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Edge Legal Marketing (www.edgelegalmarketing.com) delivers marketing and public relations expertise to service, software and hardware providers targeting the legal market.
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