Jeevasathi.com’s radio campaign ‘In Sawalon se mujhe bacchao contest’ great attraction

PRLog (Press Release) - Mar 22, 2010 -
New Delhi, xxxx, 2010: Jeevansathi.com’s had recently launched a campaign named ‘In sawalon se mujhe bacchao contest’ for the Delhi and NCR market.  This contest was live on radio as well as the web and attracted about 650 responses on web and almost 550 responses on the radio. As a part of this contest potential brides and grooms and recently married couples were invited to share some weird questions that they have come across while seeking their potential partners.
Speaking on the contest, Sumeet Singh, national head, marketing, Info Edge India, says, "Our idea was to provide a platform to potential brides and grooms and recently married couples, to share their experiences of being unnecessarily grilled during the process of getting married. At the same time, this helped promote our website as an alternative, which saves one from such embarrassments."
The first round of the radio contest broke during December 2009-January 2010 in Delhi and NCR. It was extended to the digital space as well, and ran for almost three weeks in January. Following the great response to the first round, a second session of the contest was held during February-March on Radio Mirchi, Fever FM and Radio City. The participants in the contest came up with interesting examples and every day the funniest and most awkward question won attractive prizes.
About Jeevansathi.com: Jeevansathi.com, India’s fastest growing matrimonial site provides online matrimonial classified services. It was acquired by Info Edge (India) Ltd (creators of leading brands such as Naukri.com, 99acres.com and Shiksha.com) in September 2004.
Jeevansathi.com enables users to create a profile on the site and allow prospective grooms and brides to contact each other. Users can search for profiles through advanced search options on the site on various preferences ranging from basic details of preferred partner to Lifestyle, Career, Education, Profession etc. Members can avail free registration and make initial contact with each other through services available on Jeevansathi.com via Chat, SMS, and e-mail. With its headquarters in Noida (NCR), Jeevansathi.com operates through a national network of offices.
For further information, please contact:
Madhurima Chakraborty
9871830883

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