A Santa Cruz yoga and wellness center finds success with innovative pricing structure

March 21, 2010 - PRLog -- Despite opening amidst the worst economic recession in a century, Nourish, a yoga and wellness center located in the heart of downtown Santa Cruz, has found a way to flourish and will be celebrating it’s one year anniversary on April 4th, 2010.

The husband and wife owners, Victor and Jocelyn Dubin, were inspired to open Nourish in April 2009 by the belief that “people should not have to choose between their health and their finances.” They created a business plan that aligned their economic goals alongside their core values. It led to an innovative pricing structure that is not only profitable but also encourages its client to embrace a healthier lifestyle.    

At Nourish, members sign up for unlimited monthly packages that enable them to attend as many yoga classes, massage sessions and nutrition consultations as they like. Victor and Jocelyn explain; “if our clients commit to their own health and wellness by signing up for monthly packages, we show our commitment to them by making our services the most affordable in Santa Cruz.”  

It is a commitment that has transformed the lives of hundreds of local residents who have suddenly found themselves able to enjoy regular yoga, massage and nutrition consultations. One Nourish member, Jill Tardif, recently told the Santa Cruz Sentinel that Nourish was a “miracle” for giving her “the opportunity to drastically improve my health for an outrageously affordable price.”

Remarkably, Nourish’s commitment to low costs does not come at the price of quality. Having recently won a number of awards with the Santa Cruz Weekly and the Santa Cruz Good Times - including Best Yoga Studio, Best Yoga Instructor and Best Nutritionist - Nourish is quickly gaining a reputation for excellence. Attracted to the consistency and vision of the center, Nourish has been able to recruit an experienced wellness staff who provide a professional and passionate service to all who enter.

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Victor Dubin, who previously owned the Om Room yoga studio in Santa Cruz, and nutritionist Jocelyn Dubin, who ran a private practice, decided to combine their passions and expertise to open NOURISH in April, 2009. Selecting a space in the heart of downtown Santa Cruz they designed a wellness center that not only offers Yoga, Massage and Nutrition Consultations, but also empowers students to discover the best of themselves. Learn more at www.nourishsantacruz.com