Operator-operator franchises in the mobile telecoms industry are not new. Leading players have licensed their brand or branded products to other market players for more than ten years. Vodafone remains, by far, the chief advocate and promoter of the franchise model. However, while the model has its merits, other mobile operator groups have refrained from embarking on widespread operator-operator franchising activity. In this report, we examine the benefits and challenges of the franchise model and evaluate the value it brings.
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Report Table of Contents:
Executive summary
In a nutshell
Ovum view
Franchise models in the mobile industry
Franchises: an overview
Comparison of M&A versus franchise
Different types of franchise in the mobile industry
Operators and their franchise partners
Strategic drivers and challenges of franchises
Strategic drivers
Franchisor
Franchisee
Risks and challenges
Franchisor
Franchisee
Justification for franchises
The broad rationale
The reputation factor
The 'acquired expertise' factor
The scale factor
Scorecard for the franchise model
Impact on sustainable competitive advantage
Impact on competitive flexibility
The allure of cheaper roaming
Suitability for single-market operators
The future of franchises
Is it still relevant?
Vodafone case study
Overview
Benefits of the partnership
Risks
List of Tables
Table 1: and their franchise footprint (1 January 2010)
List of Figures
Figure 1: The M&A - franchise spectrum
Figure 2: Franchise models in the mobile telecoms industry
Figure 3: Justifying franchise deals
Figure 4: Subscriber market share in Singapore (2000 - 2Q09)
Figure 5: Subscriber market share in Hong Kong (2000 - 2Q09)
About Ovum
Ovum fully understands convergence across telecoms, IT services and software. They invest heavily in researching what is happening in a market that is dynamic and full of risk and reward, analysing the changes and identify the threats and opportunities ahead for their clients. Ovum's team has extensive experience in the sector and is dedicated to 'getting closer' - to the industries they advise on, to the people they work for, and ultimately to the real issues determining how ICT markets behave. Ovum maintains a fluid, highly collaborative structure that brings the right range of expertise to each situation. View more research from Ovum at http://www.fastmr.com/
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
