Over the past few years, of all the soft drinks categories, functional drinks has experienced the most dynamic growth. As functional drinks reach maturity, the lowest-lying fruit has already been picked. Historically, the USA has accounted for some 60% of global growth. Where will the growth come from in the future?
This report aims to identify markets and brands for functional drinks that offer the greatest growth opportunities. The report places greater emphasis on per capita volume than absolute volume in identifying opportunities. It also looks to accelerate trends where functional drinks are growing the fastest. Insights on how to develop the identified opportunities are also offered.
To facilitate per capita consumption comparisons across markets, this report utilises the concept of a Category Development Index (CDI), which is defined on the last page.
For more information or to purchase this report, go to:
- http://www.fastmr.com/
Report Table of Contents:
INTRODUCTION
Scope
Key Findings
Objectives
GLOBAL FUNCTIONAL DRINKS MARKET STATUS
Global Soft Drinks Segment Size and Growth
Sports Drinks Maturity Driven by the US
Functional Bottled Water/energy Drinks- Dynamic Growth
Global Soft Drinks Companies Regional Strengths
GLOBAL SPORTS DRINKS OPPORTUNITY MARKETS
Comparison of Regional Volume and Population
Major Players in Sports Drinks: Part 1
Major Players in Sports Drinks: Part 2
PepsiCo Global Sports Drinks Share Double Coca-cola Share
Category Development Index Aids Opportunity Assessment
Focusing on Higher Cdi Regions
Identifying Sports Drinks Opportunity Markets
Half of Global Opportunity Markets Are in Western Europe
DEVELOPING SPORTS DRINKS OPPORTUNITIES
SWOT Analysis of Isolated Opportunity Markets
Developing Limited Opportunities in Sports Drinks
Indonesian Opportunity for Pocari Sweat
Thai Opportunity Is With Local Brand
Sports Drinks Is Dynamic Category in Peru
Gatorade To Drive Category Growth in Ecuador
FOCUS ON SPORTS DRINKS WEST EUROPEAN STRATEGIC OPPORTUNITIES
Western Europe Opportunity Summary
Coca-cola's Two Brands in Western Europe
Coca-cola Has Good Opportunity in Spain
Looking More Closely at Price in Spain
Lucozade Has Large and Stable Share in Ireland
Coca-cola's Potential Two-tier Price Strategy for Ireland
Gatorade Is Leading Brand in Italy
Looking More Closely at Price in Italy
Aquarius Now Leading Brand in the Netherlands
Looking More Closely at Price in the Netherlands
Lucozade Is the Dominant Brand in the UK
Looking More Closely at Price in the UK
Aquarius Leads in Belgium and Followed by Private Label
Western European Summary
Coca-cola SWOT Analysis and Unique Opportunity
GLOBAL ENERGY DRINKS OPPORTUNITY MARKETS
Major Players in Energy Drinks
Energy Drinks Situation Summary
Energy Drinks Situation Different From Sports Drinks
Global Distribution of Energy Drinks
Regional Cdi and Growth
North American Situation
Focusing on Highly Developed Regions
Regional Situation Assessment
DEVELOPING ENERGY DRINKS OPPORTUNITIES
Broad-based Global Opportunity in Energy Drinks
Summarising the Energy Drinks Opportunity
Potential Coca-cola Strategy in Europe
SWOT of Suntory's Situation With V for Europe
Western Europe Competitive Situation
Red Bull Could Face Challenges in the Future
FOCUS ON ENERGY DRINKS EAST EUROPEAN STRATEGIC OPPORTUNITIES
Eastern Europe Situation Summary
Poland Has Dynamic Energy Drinks Category
Both Positioning and Price Appear Important in Poland...
...Leading To the Growth Strategy for Eastern Europe
GLOBAL FUNCTIONAL WATERS OPPORTUNITIES
Major Players in Functional Bottled Water
Global Functional Bottled Water Leading Brands
Functional Bottled Water Global Distribution
Poised for Growth Or Passing Fad?
Identifying Distribution Opportunities
Summarising the Functional Bottled Water Opportunity
Overall Functional Drinks Conclusions
REPORT DEFINITIONS
Functional Bottled Water - Definition
Category Development Index (cdi)
About Euromonitor International
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at http://www.fastmr.com/
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
