Just Released: "Telecoms 2020: digital content and advertising"

March 24, 2010 - PRLog -- By 2020, most of consumer content and applications will be delivered over IP/web-based platforms. This means the coming decade will bring considerably more disruption and significant change to the digital content and advertising landscape. Players with strong brands, significant content and software assets and skills, and strong consumer relationships will succeed. By 2020, telcos that have successfully developed into SMART players will have built a range of digital content subscription services. Equally as important, they will have established sophisticated and valuable databases of consumer information, which can be mined by advertisers in a more integrated and targeted way than today. Search and discovery will be key to enhancing consumer experiences, and interaction and personalisation will be much more embedded.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/54144_telecoms_2020_digital_content_and_advertising.aspx

Partial Table of Contents:

Executive summary
In a nutshell
Ovum view
Key messages
Telco media convergence is a continuing theme
Content verticals of various types will make their mark
More specialist devices are on the way
Brace yourself for the consumer of the future
Search and discovery take centre stage
New user interface technology impacts applications and the device
Fully immersive environments are still a long way off
Expanding content 'currencies' and business models
Not everything is in the cloud
Ad networks dominate the Internet
Ad inventory loses value to ad metrics and CRM assets
Consumer moderation of the ad message
Building online trust becomes critical
Digital content and advertising in 2020 - the broad view
Industry overview
Ubiquitous access, digital content on tap
A complex, crowded content ecosystem
The device landscape has changed its contours
Major shift of traffic from websites to applications
Advertising industry has been through dramatic changes
On-demand audiences bigger than linear audiences
Market development - core scenario
Recommendations for operators
SMART operators must build a rock solid content foundation
Fine-tune support for a demanding, contradictory consumer base
Aim for a finely balanced business model with multiple revenue streams
Telcos must focus on permission marketing
Set course for most trusted telecoms brand
Think device ecosystems that extend across platforms
Telcos need to develop applications and exploit RIA platforms
SMART players own content or strong content partnerships
Industry structure and player positioning
How it will look by 2020: the content ecosystem
An increasingly crowded, competitive content value chain
Telco media convergence accelerates
Owners of music rights have taken the lion's share of the cake
Pay-TV operators dominate Internet TV
Some content providers move more aggressively into mobile - to become 'virtual mobile operators'
Application stores peak and then consolidation kicks in
Close up on telco positioning in the content ecosystem
Brace yourself for major change
A fork in the road: smart enabler or SMART player?
Becoming a content and media and powerhouse: the SMART player path
Driving upstream revenues, honing downstream content: the smart enabler route
How it will look by 2020: the digital advertising ecosystem
The digital advertising value chain is in a period of disruption
Search market more fragmented
Ad networks and exchanges dominate the Internet
The content and advertising consumer of the future
The world of 2020
Transparency means consumers are increasingly savvy and demanding
Generation Y and Z grow up and set the agenda
BRIC and emerging market consumers assume more influence on the shape of services
Compelling content services and anti-piracy measures combine to reduce piracy
Digital lives become complex and confusing for many people
But some digital adventurers will create their own content portals
Privacy and security take on a new meaning
Attention management: a 2020 solution to consumer distrust
Beware a widening digital content divide
Content and applications
The world of 2020
Search and discovery will be paramount
Greater personalisation and a new generation of personalised devices
Interactivity becomes an intrinsic part of the user experience/interface
Prepare for a new wave of interactivity
Cloud services
The next chapter in the device side of the 2020 content story
Closing the content/applications and the device/user interface gap: enter specialist devices
Smartphones become more general purpose and take on the laptop

Full ToC is available at:
-- http://www.fastmr.com/catalog/product.aspx?productid=5414...

About Ovum

Ovum fully understands convergence across telecoms, IT services and software. They invest heavily in researching what is happening in a market that is dynamic and full of risk and reward, analysing the changes and identify the threats and opportunities ahead for their clients. Ovum's team has extensive experience in the sector and is dedicated to 'getting closer' - to the industries they advise on, to the people they work for, and ultimately to the real issues determining how ICT markets behave. Ovum maintains a fluid, highly collaborative structure that brings the right range of expertise to each situation.  View more research from Ovum at http://www.fastmr.com/catalog/publishers.aspx?pubid=1006

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.