"Franchising in Consumer Foodservice: The Rise of the Global Franchisee" Published

March 23, 2010 - PRLog -- Euromonitor International's Franchising in Consumer Foodservice: The Rise of the Global Franchisee report examine stand-alone restaurants and eating establishments in which the consumer can freely choose to eat. The report looks at market trends by sector (cafes/bars, full-service restaurants, fast food, home delivery and street stalls). It profiles the leading companies in the market and analyses factors influencing eating out patterns. Forecasts illustrate how the market is set to change.

The primary objective of this briefing is to discuss and explore the evolution of franchising as it pertains to the global consumer foodservice industry. While the analysis will largely concern fast food, where the majority of the world's largest franchisees and operators are concentrated, examples can be found in every sector. The primary mode of analysis will be case studies of five major franchisees with operations in multiple markets, across multiple brands.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/54485_franchising_in_consumer_...

Report Table of Contents:

INTRODUCTION
Scope
Key Findings
GLOBAL PERFORMANCE
Global Expansion Continues for Chains
Strong Growth in North America, Asia/pacific
Fast Food Pushes Chains Past Independents in Most Markets
Fast Food Chains the Place To Be
Emerging Markets Boast Several Growth Hotspots
A Bi-polar Global Market
Fast Food Chains Dominate List of Sales Leaders
Largest Chains Push Franchised Model
Profit Motive Drives Franchising Push
Four Models of Organisation
CASE STUDIES
Amrest Forges Ahead in Eastern Europe
Poland's Amrest A Powerful Regional Force
Two Strong Proprietary Brands
Strong Growth Awaits
Lessons From Amrest
Americana Group Brings Chained Brands To the Middle East
A Growing Regional Player
Americana A Multi-brand Leader
Tale of Two Companies
Lessons From Americana
Mh Alshaya Co Leverages Strong Retail Background
Explosion in Retail Foodservice Fuels Global Expansion
Strong Foodservice Portfolio, Dominant Retail Portfolio
Retail Expansion To Power Future Foodservice Growth
Lessons From Mh Alshaya
Alsea Builds Dominant Presence in Mexico
Pizza, Coffee Power Strong Sales Growth
Ambitious Expansion Underway in Latin America
A Strong Position in Fast-growing Sectors
Lessons From Alsea
Autogrill Leads the Way in Travel Foodservice
Growth Hinges on Commanding Position in Travel
A Full-fledged Global Giant
Well-positioned for Continued Growth
Why Autogrill Matters
GLOBAL PROSPECTS
Franchising Expansion Has Only Just Begun
Is Bigger Always Better?
Looking Ahead

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books.  Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.  View more research from Euromonitor International at http://www.fastmr.com/catalog/publishers.aspx?pubid=1009

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