Emerging markets are considered attractive for telecoms investment. However, their wholesale markets are still in their early stages of evolution as carriers mainly offer traditional wholesale voice and capacity services. There are many new wholesale opportunities still to be explored as emerging markets open to competition and demand grows.
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Report Table of Contents:
Executive summary
In a nutshell
Ovum view
Recommendations for players
Expand wholesale services portfolios: value-added services and bundles are attractive to customers
Adopt a proactive sales approach
Treat internal and external wholesale customers equally, even if this is not yet a regulatory requirement
Anticipate regulatory and non-regulatory barriers
Adopt effective customer relationship management tools
Key messages
Wholesalers offer a limited portfolio of wholesale services
Clear wholesale strategies are in place
Wholesalers have separate and proactive wholesale business units
Unique challenges lie ahead
Survey methodology
About our survey
Wholesale services
Currently offered services
Other services currently being offered
Fast- and slow-growing services
Future services
Coverage
Coverage expansion plans
Strategy and organisation
Customer focus
Customer segmentation
Differentiation
Organisation
Wholesale structure
Barriers and challenges
Regulatory barriers
Non-regulatory barriers
Challenges
List of Tables
Table 1: Current and planned wholesale services in emerging markets
Table 2: Fast-growing wholesale services per emerging market region
Table 3: Types of customer segmentation by wholesaler
Table 4: Key challenges faced by carriers operating in emerging markets
List of Figures
Figure 1: Operators interviewed by type of company
Figure 2: Wholesale service coverage per operator
About Ovum
Ovum fully understands convergence across telecoms, IT services and software. They invest heavily in researching what is happening in a market that is dynamic and full of risk and reward, analysing the changes and identify the threats and opportunities ahead for their clients. Ovum's team has extensive experience in the sector and is dedicated to 'getting closer' - to the industries they advise on, to the people they work for, and ultimately to the real issues determining how ICT markets behave. Ovum maintains a fluid, highly collaborative structure that brings the right range of expertise to each situation. View more research from Ovum at http://www.fastmr.com/
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
