New Market Report Now Available: Customer segmentation in the wholesale market

New Fixed Networks market report from Ovum: "Customer segmentation in the wholesale market"
By: Telecom, Technology, Mobile
 
March 21, 2010 - PRLog -- Just as retail carriers have become more adept at segmenting their retail customer base, wholesale carriers must get smarter at segmenting their wholesale customer base, or risk losing business to those that do. Clear customer segmentations will allow the wholesale carrier to meet each type of wholesale customer's specific requirements whether they are mobile operators, xSPs, fixed service providers, content and application providers, non-telco intermediaries, or span more than one of these categories.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/54148_customer_segmentation_in_the_wholesale_market.aspx

Report Table of Contents:

Executive summary
In a nutshell
Ovum view
Recommendations for players
Key messages
Intermediation
From voice minutes to data services
Segmenting the wholesale customer base
Overview
Mobile operators
xSPs
Infrastructure-based carriers
Content and applications providers
Non-telco intermediaries
Customising wholesale services adds 'stickiness'
Overall health of the market
Wholesalers must be more responsive, adaptable
Market threats to guard against
Telecoms players cannot always own the end customer
Opportunities for incumbents
Different strokes for different folks
Tangible product and service attributes
Intangibles

List of Figures
Figure 1:  Wholesale customer segments
Figure 2:  The virtual supply web

About Ovum

Ovum fully understands convergence across telecoms, IT services and software. They invest heavily in researching what is happening in a market that is dynamic and full of risk and reward, analysing the changes and identify the threats and opportunities ahead for their clients. Ovum's team has extensive experience in the sector and is dedicated to 'getting closer' - to the industries they advise on, to the people they work for, and ultimately to the real issues determining how ICT markets behave. Ovum maintains a fluid, highly collaborative structure that brings the right range of expertise to each situation.  View more research from Ovum at http://www.fastmr.com/catalog/publishers.aspx?pubid=1006

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
End
Source:Telecom, Technology, Mobile
Email:***@fastmr.com Email Verified
Zip:01267
Tags:Wholesale, Providers, Segmenting, Xsps, Retail, Operators, Non-telco, Carriers, Mobile, Carrier
Location:Massachusetts - United States
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