“The marketing ideas and strategies that succeed in this new economy are different than what we learned during the boom years. The bad economy does not mean business has to be bad,” says Cook. “I wrote this book to share the new rules for success, and I am giving my book away free. Any business can attract more clients, close more sales, and maximize revenues despite current economic conditions.”
Cook knows what he is talking about. He has many years of successful, online business experience and has been able to continue his success during the recession. His book, “The New Profit Rules,” details eight new rules for marketing success for any business.
The book is available as a free download at http://www.MarketingForSuccess.com/
Cook teaches important marketing ideas and strategies, such as how to trigger immediate business growth; strategies for boosting leads and sales; new branding strategies; and selling in the 21st century to boost closing ratios.
His book also includes real world examples, such as the six-word sentence used by a national fast food chain to increase sales 28 percent that can be used by any business. He also explains how a dentist was able to use a special post card to bring an increase of 300 percent while other dentists say revenues are declining.
The free book comes with praise from many marketing professionals.
“Charlie is an exceptionally bright light in a sea of dimmer lights. His wisdom is easy to take, easy to read and easy to use as a roadmap to higher profits in your life. I cannot recommend his ideas highly enough,” said Jay Conrad Levinson, author of the best-selling Guerrilla Marketing series.
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