purePhoria Introduces New Line of Vegan Friendly and Paraben Free Make-Up: Stript Make-Up

PRLog (Press Release) - Mar 17, 2010 -
ALHAMBRA, California – Beauty salon purePhoria now carries a full range of Script Make-up, a new make-up line that stands above the rest by answering the needs of health and eco-conscious consumers. Script is one of the few make-up brands that can claim to be 100% paraben, fragrance and talc free, and vegan friendly. Currently, the line carries make-up for the face, eyes and lips and make-up applicators. Script also strives to minimize its impact on the planet by using eco-friendly packaging and fair trade ingredients.

After being in the cosmetics industry for over 15 years, Gina Austin launched Stript as what she calls an “eco-sexy” alternative to other highly synthetic make-up brands on the market.  For instance, Austin’s mineral make-up contains Natural Broad Spectrum Microbial Growth Inhibitors instead of parabens. The absence of harsh chemicals and irritants makes Stript compatible with sensitive and normal skin. Stript also features natural ingredients rarely found in other brands, such as: Japanese honeysuckle, shea butter, vanilla, almond, cotton, and green tea. The advantage of these naturally derived ingredients is their ability to deliver nourishment and promote an even skin tone, while minimization adverse effects on the body.

Script is formulated and designed to allow for versatility of the products. The mineral foundations, available in 10 shades, can be applied raw or mixed with a moisturizer for heavier coverage. Script’s mineral eyeshadows can be applied dry or blended with water for more vivid results.

The peace of mind Script offers also extends beyond the cosmetics. Having grown up in the Blue Ridge Mountains of North Carolina, Austin believes that it is important to minimize detrimental impacts on the earth, and Script is modeled in such a way.  From making applicator handles from sustainable forests to using natural skylights in the workplace, Austin puts a lot of effort into making Script a sustainable and socially responsible company.

Stript can be purchased at http://www.purephoria.com/stript-makeup-m-62.html

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