FuturLink launches FuturLink MobileApp making creation of mobile applications available to everyone

PRLog (Press Release) - Mar 17, 2010 -
FuturLink, the leader in Intelligent Marketing technologies, announced today the launch of FuturLink MobileApp, a mobile applications creator tool to easily make mobile applications customized for each mobile phone, becoming an ideal solution for product catalogues, tourism, events, agendas, stores lists, etc.

Mobile applications have become present nowadays in most phones, as a powerful tool for brands and companies to be present on the most personal device. However the need for specialized skills on mobile development and the myriad of operating systems and mobile phones are significant barriers for the companies’ mobile presence.

FuturLink MobileApp (http://www.futurlink.com/en/products/view/28) provides a simple tool to create rich mobile applications without programming skills, using a visual interface, web-based, with drag & drop functionality, including advanced features such as click to call, RSS, agenda, forms, maps, templates, etc.

Furthermore, it saves countless time and resources as only one version of the application is needed since the usage of mobile detection technology automatically adapts the application to each phone in a transparent way for the user.

The automatic adaptation to each mobile phone takes into account the language mark-up, the device model, its firmware, its screen size and its screen resolution. Besides, new mobile phones are continuously added to the platform, so no need to spend time on re-development.

In consequence, FuturLink MobileApp allows the creation of mobile apps for a fraction of the cost of programming the application. In order to facilitate the process even further, FuturLink MobileApp provides an automatic hosting at a reliable high-availability load-balanced datacenter.

FuturLink MobileApp allows you as well to send the application via SMS Push or to create a campaign for Bluetooth distribution via the FuturLink Access Points.

FuturLink MobileApp is a result of FuturLink´s leadership in innovation and its continuous effort to be one step ahead in Intelligent Marketing Solutions (http://www.futurlink.com).

“FuturLink MobileApp is a powerful tool complementing FuturLink’s portfolio by providing mobile content for our FuturLink Mobile Proximity Marketing equipment, plus introducing as well the distribution via SMS. Our visitors at the Mobile World Congress 2010 in Barcelona have shown vast interest in this innovative solution.” said Merce Ruestes, FuturLink Market Strategy Manager.

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