Santa Monica-based Youth Fitness Media Company Teams Up With Renowned A.BS. by Allen Schwartz to Model Dresses for Unprecedented Fitness and Healthy Lifestyle Prom Program.
Santa Monica, CA, March 07, 2010 – They say clothes make the man, but it takes a beautiful dress and body to be a princess on prom night. Together, O2 MAX Fitness and A.B.S. by Allen Schwartz have vowed to make that happen. On March 19, 2010, in a kickoff for MAXProm—an affordable training and nutrition program to get girls ready for prom in a fun, healthy way—15 to 25 girls will model A.B.S’s beautiful dresses in a real runway fashion show.
Each daring model will receive the MAXProm program for free as well as pictures taken of them strutting their stuff on the runway! Attending females, for a small price, will receive an A.B.S. dress discount, food and a gift basket as well as the MAXprom Program. With the Oscars just winding down, girls get the chance to look like their favorite movie star on prom night, with A.B.S gowns that embody the best of the red carpet—for a price that any fashion diva can adore.
O2 MAX Fitness has paired with A.B.S to show girls the best prom ever—a night where they light up the dance floor as healthy, confident women. O2 MAX shows that fitness can be empowering and fun. In addition to giving custom exercise and nutrition guides, O2 MAX’s fashion partners will individually consult MAX Prom participants, to bring out the belle in every girl. A.B.S., with its cutting-edge fashions and modern sensibilities, is the perfect partner for helping girls live life to max.
Event Details:
When: March 19, 2010, 7pm – 9pm
Where: A.B.S. Santa Monica – 1533 Montana Avenue
About O2 MAX Fitness:
O2 MAX is a youth fitness media company with a fitness studio based in Santa Monica. Its mission is to teach youth how to exercise and eat properly while preventing injury through the use of social media and dynamic programs. The founder, Karen is a Certified Fitness Trainer and the recent recipient of the First “Emerging Female Leader” Award by IHRSA, the fitness industry’s professional organization. In 2007 she was also named “One of the 25 most influential young leaders in the fitness industry” by IHRSA. For more information please visit www.O2maxfitness.com.
About ABS Clothing:
A.B.S. by Allen Schwartz, is a clothing line that takes the boldest and brightest of modern fashion and makes it accessible to any fashion-savvy woman. Combining luxury clothing with affordable prices, A.B.S. has opened popular retail stores and has seen its collections worn by celebrities such as Catherine Zeta Jones and Jennifer Hudson. For more information please visit www.absstyle.com.
Media Contact:
Karen Jashinsky
karen@o2MaxFitness.com
310.867.1650
