Ride High On The Flavor Of The Season.

March 17, 2010 - PRLog -- Special show for cricket lovers showcasing the apparel collection by Reebok at HomeShop18

Merchandize of the teams - Chennai Super Kings, Royal Challengers Bangalore, Kolkata Knight Riders and Kings XI Punjab available

New Delhi, March 2010: When the entire country is engulfed in the maniacal fever of the ongoing cricket season, HomeShop 18 brings another reason for fans to cheer on. India’s only 24-hour on air retail channel, HomeShop 18 launches the ‘Reebok Fangear’ combos in partnership with renowned sportswear brand, Reebok. The Combos give you an option to choose from various teams such as Kolkata Knight Riders, Chennai Super Kings, Kings XI Punjab and Royal Challengers. The first show will go on air on 18th March’10 (Thursday) at 8.00 p.m.

Launched through HomeShop 18’s special show- Reebok 20:20 Cricket Mania, the combo comprises of a Reebok Fangear jersey, team cap and a team bat. Each jersey carries the team logo and is made of a comfortable fabric and have a soft feel to it. They can be worn with denims and pants and come in all sizes of S, M, L and XL. The cap has an official team logo in the front with an adjustable strap to fit at the back. The team bats are made of Kashmir Willow for all the four teams. All this is available at an attractive price point of Rs. 1499.

Commenting on the new launch, Mr. Sundeep Malhotra, CEO, HomeShop18, said, ‘There can be no better way to show your solidarity and spirit for the Indian Cricket team than to adorn your favorite team’s apparel collection. HomeShop 18 gives an opportunity to the cricket fans to feel a part of their team’s efforts and struggle to win the coveted cup. Fans across the 2750 cities, where we reach, can cheer on for their team by wearing the desirable fan collection by Reebok. “

Mr. Sajid Shamim, Executive Director Sales and Marketing, Reebok India, said, “We are very happy to have partnered with HomeShop18 to capture the ongoing frenzy around the matches and the love of their fans. Everybody from a small kid to an adult watches cricket, therefore, like the previous year, we have renewed our association with HomeShop 18 to come up with the Reebok Fangear, so that everyone can support their chosen team in a special manner.

For details on HomeShop 18 shows and its various products, customers can call 1800-1800-918 or they can log on to www.homeshop18.com and pick great deals.


For more information, please contact:
Reema Dewan @ PR Pundit: 9999001669 / Harmeet Sethi@ PR Pundit: 9953403717
reema.d@prpundit.com                                             harmeet.s@prpundit.com


Neha Rameja @ HomeShop18: 9818267483
neha.rameja@network18online.com

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HomeShop18 is the Network18 Group’s online & on-air retail marketing and distribution venture which launched India’s first 24 hour Home Shopping TV channel on April 9 2008. HomeShop18 is India’s first comprehensive virtual retail business, operating in a multimedia environment including television, web, catalogue and other media to reach high quality products and services directly to customers across the country.