uTest’s Software Testing Blog Named Winner of 2010 Hive Award at SXSW Interactive

March 16, 2010 - PRLog -- uTest, the world’s largest software testing marketplace, today announced its Software Testing Blog won the Hive Award for Best Blog in 2010 in the Business Software category. The first annual Hive Awards for the unsung heroes of the Internet took place at SXSW Interactive this year.

The name Hive Awards refers to the “hive mind” mentality of the web and the belief in constant collaboration. The awards are owned by the International Award Group, an organization that has been organizing and running creative award shows for the past 50 years.

Having built a community of 24,000+ professional testers from 163 countries, uTest sought creative ways to inform and engage its community. One such solution was to bring a fresh approach to business blogging. uTest’s blog has become an active and agnostic source that delves into topics including crowdsourcing, startup life, and developing and testing web, desktop and mobile apps.  The Software Testing Blog features interviews with top software executives, guest blog posts from testers and the lighter side of software glitches.

“A few early decisions helped to make the uTest blog truly unique,” said Matt Johnston, uTest VP of Marketing & Community. “First, we focus on our readers and their lives, rather than talking about uTest.  We also maintain a vendor-neutral approach and attract top software thinkers to share their insights. The goals of the uTest blog are to educate, entertain and engage our readers; to advance the greater discussion around testing; and ultimately, to produce original content that provokes thought and is fun to read.”

With the help of its blog, the uTest community adds nearly 1,000 testers each month. In the past year, page views, visits, and unique visitors to the uTest Blog have more than tripled.

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uTest is the world's largest marketplace for software testing services. The company provides real-world testing services through its community of 24,000+ professional testers from 163 countries around the world. Hundreds of companies - from web startups to global software leaders - have joined the uTest marketplace to get their web, desktop and mobile applications tested. More information can be found at http://www.utest.com or the company’s Software Testing Blog at http://blog.utest.com.