Small Business as a Source of Bank Revenue Growth Key Topic at Upcoming Banking Conference

PRLog (Press Release) - Mar 16, 2010 -
Small business owners and households banking with mid-sized and large banks frequently feel lost or forgotten between consumer retail banking programs and bigger-but-not-necessarily-better commercial banking, and the gap between their expectations of banks and banks’ offers continues to grow.  Bankers attending the Best Practices in Retail Financial Services Symposium in Orlando, Fla., March 21-23, 2010 have a unique opportunity to gain strategies to close this gap and position their institutions for revenue growth.

On March 22, 2010 from 2:30 PM – 3:15 PM, Nick Miller, bank small business sales specialist and President of Clarity Advantage, and Rick Otero, Executive Vice President, Services & Customer Experience for Capital One Bank, will co-host the session entitled, “Small Business Transformers – Reinventing Business Models for the New Order.”  

During the session, Miller and Otero will focus on:

• Implications of the shift from a service economy to an experience economy.
• Client expectations about attention from the bank and their client experience.
• Integrating client experience management with other bank disciplines to close the gap between what small business owners want and expect from companies with which they do business.

Miller and Otero will share best practices for winning and retaining small business customers from inside and outside the banking industry.  They will suggest strategies for mid-sized and larger banks that want to transform the lost small business reality into a new experience to win small business households and hearts.  

To learn more about the session and register for the conference, visit Best Practices in Retail Financial Services Symposium at http://www.americanbanker.com/conferences/1_2/-1004336-1.....