Anvil Media, Inc., a search engine marketing (SEM) and social media marketing (SMM) services agency, announced today the release of its latest white paper, “The Advanced Guide to Pay-Per-Click Marketing.” This white paper identifies the tools and strategies to create and optimize successful PPC campaigns in the increasingly competitive search environment.
Anvil’s free advanced pay-per-click (PPC) marketing white paper outlines methods to improve and build upon current pay-per-click (PPC) campaigns including bid management strategies, third party tools, and keyword and ad text testing methodologies. Anvil’
“The paid search market is becoming more competitive every day, with rising costs and decreasing ROI” stated Kent Lewis, President of Anvil Media. “Marketers actively managing PPC campaigns will find insightful tips and tricks in our white paper.”
Anvil performs PPC account and campaign audits to help companies evaluate the performance of their SEM investment by offering valuable insight into the missed opportunities of current efforts. Anvil’s PPC Media Audit increases overall account performance by optimizing impressions, click-through rates (CTRs), cost-per-click (CPCs) and cost-per-action (CPAs).
“We’re basically sharing key elements of our proven PPC Media Audit and shared best practices in our PPC 101 White Paper and now in this advanced PPC guide,” stated Hallie Janssen, Vice President of Anvil Media. “Marketers will learn new tactics to reduce costs as well as explore other advertising avenues such as mobile and social media advertising.”
