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Follow on Google News | Hollister Creative gives workshop on Facebook friendraising to nonprofit volunteer recruiter GreatePhiladelphia area marketing communications firm Hollister Creative trains staff and volunteer leaders of Greater Philadelphia Cares in the use of Facebook for “friendraising.”
By: hollister Creative Now in its 20th year, Hollister Creative continues to expand the marketing communications services it offers to for-profit and nonprofit clients by combining new and traditional media in whatever blend works best. Though developed for nonprofits — for which social media presents exciting new opportunities — the Hollister workshop is available to benefit all organizations. Hollister studied how strategic use of a Facebook fan page could help Greater Philadelphia Cares raise awareness about volunteering, strengthen the sense of community among current volunteers and soft-sell prospective volunteers on the rewards of service. Then Hollister created two highly specific, easy-to-follow action plans; one for GPC leaders and staff, who would administer the fan page; another for the organization’ “Through its fan page, GPC is leveraging the power of its biggest fans to pump up the volume on a 24/7 conversation about volunteering in Philadelphia,” Hollister presented its action plans in a private coaching session with GPC leaders and in a Facebook “friendraising” Hollister Managing Editor Martha Michaela Hutchman Brown, who co-moderates Hollister’s own fan page on Facebook, noted, “In the few weeks since we provided this training, Greater Philadelphia Cares has increased its Facebook fan base considerably, engaged current volunteers in a productive conversation and attracted the attention of some soon-to-be-volunteers.” # # # About Hollister Creative Hollister Creative (www.HollisterCreative.com) End
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