Batteries Plus Buys an Advantage LED Sign from ADvantageLEDsigns.com

March 15, 2010 - PRLog -- Attic Storage is a family owned business started four years ago by Tom Austin.  Austin, his son and three daughters, opened a second business called Batteries Plus in the same location.  Both businesses share the same office space located in Battle Creek Michigan on Helmer Road.  Attic Storage has a large storefront with climate-controlled space. The extra square footage is what is being used to launch the Battery Plus franchise business.

In order to combine advertising for both businesses, Tom was looking to purchase a sign with the versatility to attract business and to advertize his products and services to those customers.  His goal was to find a sign that was “flashy, modern, and attractive.”  After researching possible products via the web, Tom found the ADvantage LED Sign company.  He contacted Advantage LED to replace his static sign that he had been using for the attic storage business with a programmable sign that offered him the flexibility to advertise both businesses.  The concepts offered by ADvantageLED signs satisfied that need.

The new franchise, Batteries Plus, sells batteries from the common AA, AAA, C, and D sizes, all the way up to the newest high performance lithium ion and pure lead batteries for racecars.  “We offer personalized services such as changing watch batteries, and even changing the battery in your car if you need to, said Tom.”  The Battery Plus store was the twelfth franchise opened in Michigan.  “It’s been only one year since our Battery Plus store opening and we have been doing more business than we expected to do.  Our store sells a wide variety of battery brands including Ray-O-Vac, Duracell, Energizer, and a house brand called Werker.  There is probably close to 1000 different batteries in stock! ” said Mr. Austin.

Mr. Austin, a retiree from the Kellogg Company, realized the importance of advertizing his products and services with a targeted and flexible approach to his marketing plan.  “AdvantageLED signs modernized my entire approach to outdoor advertising.”  

BATTERIES PLUS
ADDRESS: 15611 S. Helmer Road, in the Attic Storage building.
HOURS: 8:30 a.m. to 7 p.m. Mondays through Fridays; 8 a.m. to 4 p.m. Saturdays and 10 a.m. to 3 p.m. Sundays.
PHONE: 965-6733.
ON THE WEB: www.batteriesplus.com