GreenBeauty.ca is bringing North American beauty product junkies new products from cosmetic, skin care, hair care and body care that have all been carefully edited through a professional makeup artist – with a conscious.An online beauty boutique unlike any other in Canada or the US, Green Beauty bridges the gap between the efficacy and product performance standards of a professional makeup artist and eco-conscious sensibilities.
The newest must-have items on the site include:
• The new Jelly collection of nail lacquers from butterLondon
• Freedom Glow Balm for Revolution Organics
• Tatcha blotting papers (Canada’s only national retailer)
• The incredible new Canadian skin care line The Soya Boutique
Green Beauty was founded by industry vet Donna Bishop. “We’ve seen hundreds of products come through our door that while eco-friendly, are terrible. Chalky is not what a discerning makeup junkie wants.” Bishop sticks to the idea that women don’t have to choose when it comes between ethics and quality. The focus of GreenBeauty.ca is to make your beauty decisions easy and responsible. Most importantly, everything for sale on the site is good for you and the environment.
How to green your beauty regime:
1. Use a washcloth to remove cleanser when washing your face. You will use less water.
2. Use one product for multiple uses. For example: lip balm makes a great moisturizer for cuticles.
3. Turn the temperature of your shower down. Most of us use water that is too hot, which dehydrates our skin not to mention adds to our energy bill.
4. If you are using facial wipes use biodegradable ones, such as Kaia Bamboo Facial Wipes.
5. Choose products that do double duty such as Revolution Organics Glow Blam. It is ideal for lips and cheeks.
About Green Beauty:
Be beautiful. Feel good about it.
Green Beauty is a curated beauty boutique unlike any other. What makes Green Beauty unique is that it features products that are of professional quality as well as conscientious. All the products featured on Green Beauty are used and loved by professionals. The intention is to offer a select number of top performing brands rather than open the flood gates to every eco beauty product. There is no longer a need to compromise the aspiration, fantasy and product performance of the beauty industry with conscientious choices.
For more information and to arrange interviews and product shots, please contact:
Michelle Calvert
mcalvert@lucidcommunications.ca
416.640.5675
