Jofiel Ceramic X
As we know, most of the world’s finest and most desirable items come from Europe, whether its cars, clothes, food or furniture. However, one country really knows how to push the boundaries even further when it comes to style, sass and flair. Introducing the all Italian alloy wheel manufacture, ETA BETA.
ETA BETA is an Italian alloy wheel manufacture that has been in business for over 30 years, designing and manufacturing some of the globes leading alloy wheels from its headquarters and plant located in Italy. ETA BETA has operations across Europe, and now for 2010 ETA BETA will launch its UK division, controlling its UK operations, distribution and marketing. The company will also provide its UK customers and dealers with service and support.
- Expressive Design and Unrivalled quality.
The Italians are known as some of the world’s best metalworkers, and taking one look at ETA BETA’s alloy wheel range confirms this. The wheels in the current model line-up are made from the ground up, designed and styled with passion only the Italian can do. Cast from aluminium which provides a strong yet light-weight construction. These techniques make ETA BETA alloy wheels perform at their best every time. Every ETA BETA wheel that rolls off the production lines have to pass strict tests which meet KBA, E.T.R.T.O, TUV and EN ISO 9001:2000 certification.
- The Alloys - Every design is exciting, with plenty to choose from.
ETA BETA UK will kick start the range with thirteen models in the line up, as follows:-
Alnair, Atria, Avior, EB-51, Gusto EB-49, J27/J29, Jofiel / X, Krone, Rochel / X, Sirio, Sun, Tettsut / X, and the Uriel / X.
Most models will be available in different variations in size, colour and finishes. They will range from a small 14 inch for older Mini’s, and up to a massive 23 inch for larger 4x4s and SUVs. Finishes include:-
Ceramic
Sliver - hyper and metallic / Polish Rim Available
Black - Gloss and matt / Polish Rim Available
Polish - Polish and lacquered / Polish Rim Available
Additional finishes include polish face and polish lip, which are available on most models. Models that follow with “X” will be available with the addition of high polished chrome inserts, which will further enhance the prestige bling factor.
Models such as the Avoir, Krone and Sun will be available in two and three piece construction types. These wheels are made up of two or three separate parts, which are held together with titanium bolts. Titanium is used as it is very light in weight and extremely strong, which enables them to cope with all types of loads and stresses associated with normal road and track driving. All ETA BETA wheels are light weight and are designed to withstand flexing when heavy cornering. All ETA BETA wheels are corrosion resistant.
- Availability.
The company will launch its official UK website in the next coming weeks and is currently in the process of appointing authorised dealers from where ETA BETA wheels can be purchased. “We are appointing dealers who can give our customers high levels of customer service, which is a key element when supplying products to customers through a dealer network” says Peter Holness, head of ETA BETA UK sales operations. He also adds “ I'm very excited about working with ETA BETA, and I believe that sales should be strong. The UK is the second largest European market for car manufactures second to Germany, car aftermarket accessories are the same. Germany is one of our biggest markets too and with the introduction of our UK operation we hope to see a positive rise in the company’s overall sales and revenue”
- The Launch Week!
ETA BETA UK will launch its official UK website, at the moment there is a count down clock on the site with the remaining time until the launch date. ETA BETA UK will be giving away a prize to the first customer who visits the website, fills in the information in the contact section and then submits it. The winner will be the proud owner of a shiny new set of ETA BETA alloy wheels, the second and third place runners up will receive a 50% and 25% discount on any ETA BETA wheels purchased within one year, so remember to be quick!
The winners will be announced on the ETA BETA community page at www.etabeta.co.uk/
When the ETA BETA UK website is in full operation, there will be promotions and discounts from time to time. There will also be a community page where customers and enthusiasts can see photos, videos and discussion boards.
- The Company
ETA BETA is an independent company which is internationally active providing alloy wheels to the aftermarket automotive sector. With employees working within three divisions of the company, in its headquarters and plant located in Italy. ETA BETA has dedicated staff working in various divisions which consist of design, engineering and manufacturing. ETA BETA products are designed to ensure high-quality excellence in the field of aftermarket alloy wheels for prestige vehicles of all brands.
ETA BETA has a long and lasting tradition. The company was founded in 1977 and ETA BETA has dedicated itself with the passion to design develop and manufacture bespoke alloy wheels for the global market. With just over three
decades of the company history, ETA BETA has produced hundreds of millions of alloy wheels and continue to do so as the demand for ETA BETA wheels continues to grow year after year.
For more information on our complete alloy wheel range, or for additional information including brochures, or to become a part of our Dealer Network, please contact ETA BETA UK Public relations manager Tom Bryant. For media or Dealer press packs please contact us below.
Launch Video Link:
http://www.youtube.com/
http://www.youtube.com/
ETA BETA Limited, UK Operations
Eta Beta (UK) LTD - 27, 226 High Street, Croydon, CR9 1DF, UK
Tom Bryant
Cell: + 44 (0) 7970 313258
Phone: +44 (0) 844 736 1900 (opt 4)
E-Mail: pressuk@etabeta.co.uk
Website: http://www.etabeta.co.uk
PR site: http://www.etabeta.co.uk/
Photo:
http://www.prlog.org/
