KATY, TX – Honda Cars of Katy is pleased to introduce a new hi-tech weapon called “Mobi”--an Internet platform that allows the public timely access to critical information from the dealership through their smart phones. The Honda dealership is one of the first Honda franchises to employ this new web based technology designed by Dallas based eCarList.
Chris Morrison, Managing Partner of Honda Cars of Katy, says “As a dealership, we’re committed to staying in a leadership position with technology so that we can deliver the information our customers need in a timely fashion. With the Mobi platform running in parallel to our traditional site, anyone can access our latest inventory and offerings through their smart phone wherever they are, whenever they want.”
Mobi is a top-level Internet domain for use by mobile devices accessing Internet resources. Dallas based eCarlist built the new device-dependent web site for the dealership, in addition to its current desktop-based one. The Honda Cars of Katy Mobi site delivers special capabilities such as images formatted for smaller screens and embedded sensors to quickly load images and information. Smart phone users can test the new platform by navigating to www.hondacarsofkaty.com.
“The Mobile Internet is arguably the fastest growing way for people to consume information online. eCarList specializes in delivering incredible web sites that enhance the experience that consumers have,” stated Len Crichter, president of eCarlist. “Not only are the technical demands different, consumers have different expectations for using them. They want immediate results and have more immediate needs compared to traditional Internet users. The Honda Cars of Katy system was designed to meet and exceed those expectations.”
Though some other domains technically can handle mobile phone optimization, only a fraction of them actually do. For Honda Cars of Katy, that meant having two separate web site experiences.
“Though it involved a larger investment of time and money, we believed that it was necessary to stay competitive,”
