Washington D.C. TargetGov will host a free national teleconference, “How to Cut Through the Clutter, Chatter & Confusion of Social Media”, on Tuesday, March 30, 2010 to help businesses implement effective campaigns targeting the government contracting market using social media. Joan Stewart, a nationally recognized media relations consultant will join Gloria Berthold Larkin, President of TargetGov an expert on government contracting to discuss how businesses can use new social media such as LinkedIn, Facebook and Twitter, along with more traditional tools, to improve their reputation and promote themselves.
The initiative of businesses to use popular social networking sites such as Facebook, LinkedIn, and Twitter has exploded in the past two years. However, the majority of companies fail to utilize all of the major marketing assets the sites provide. Larkin and Stewart will demonstrate the ins and outs of using these marketing tools to maximize business’s exposure and profits.
The live no-cost teleconference, “How to Cut Through the Clutter, Chatter & Confusion of Social Media” will be held nationwide on Tuesday, March 30, 2010 at 1:00 pm EST, 12:00 am CST, 11:00 am MST, and 10:00 am PST. Accompanying the free session is the all-inclusive, 30 page toolkit detailing successful social media strategies. All program participants are required to register on the TargetGov Website: http://www.targetgov.com/
Gloria Berthold Larkin is the President of TargetGov and the national Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services. Larkin was most recently awarded the 2010 Maryland Women in Business Champion of the Year by the U.S. Small Business Administration and a Maryland Top 100 Women Award by The Daily Record.
Joan Stewart, also known as The Publicity Hound, has an international following of more than 30,000 subscribers to her weekly ezine, “The Publicity Hound’s Tips of the Week” and is a publicity expert. Her website and blog have turned into high-traffic destinations for people who want help promoting a product, service, cause or issue.
