fhios Neuromarketing event
A customer’s experience is more than what happens during an interaction:
Our London seminar will explore the emerging field of Neuromarketing and how emerging research techniques utlizing eye-tracking, bio-feedback, neuro-feedback, facial recognition, and emotional self-report are allowing marketers to assess people’s emotional responses to marketing campaigns and product design.
To register please visit - http://fhios-
This FREE seminar will demonstrate how valuable insights can be gained from combining neurological readings at different levels (attention, engagement and emotional), with physiological readings (eye-tracking, facial expression recognition, galvanic skin response, heart rate monitoring) and in-depth interviews to provide a broader picture of user experience.
The Programme
* Introduction to Neuromarketing
* How Neuromarketing research is conducted
* The commercial benefits of Neuromarketing
* Live demonstration
The Benefits of Neuromarketing Techniques:
* Provides the ability to gather feedback on emotional states or levels of arousal
* Does not disturb the participant’
* Provides useful indicators towards consumers’ preferences for a particular brand or product
To attend to please visit - http://fhios-
Photo:
http://www.prlog.org/
