MLJ Inc. (MLJ), an internet and mobile content distributor in Japan and current operator of Real Madrid Official Mobile Site, have reached an agreement with the Real Madrid club de Fútbol (Real Madrid) to develop and operate the Japanese-language version of the Official Website of Real Madrid, www.realmadrid.jp in Japan.
Total Sports Asia assisted Real Madrid in the negotiation of this deal. The date of the launch is scheduled to be on 15 March of 2010.
The Official Website will feature daily club news, match and score updates, videos featuring player interviews, press conferences, news and match reports, and photos of Real Madrid players in action, and legendary players for users in Japan.
Teruhisa Abe, Managing Director of MLJ said, “Since launching the official mobile site of Real Madrid in 2008, we have developed strong relationships. Through this agreement, we are able to convey the best of Real Madrid to more digital users in Japan. We are certain that Real Madrid will continue to capture attention among Japanese fans through our attractive mobile and website.”
Oscar Ugaz and Pedro Duarte, Digital Business Manager and Mobile Business Manager, both of Real Madrid said, “We are very happy to launch a new version of our Japanese website and get closer to our fans in that country. We pursue to deploy our content and brand in both internet and mobile platforms and take advantage of the synergies of both media assets
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