Farrington Oils’ Products - Same Great Taste With Even More Style.

PRLog (Press Release) - Mar 15, 2010 -
Northampton: Farrington Oils has given its products a tempting new look for 2010. Based on the much loved flowering rapeseed image, the new labels are a modern twist on the classic Farrington Oils’ design. From 22nd March, all Farrington Oils’ products will be available with the new design.

Since launching MELLOW YELLOW® in 2005, Farrington Oils (http://www.farrington-oils.co.uk/) has brought four new products to market. This brand refresh offers the opportunity to give the products a consistent new look, making it easier for shoppers to easily identify the individual Farrington Oils’ products whilst on the shelf.

This change will be implemented across the whole product range and rolled out to supermarkets and independent stores across the country from 22nd March, 2010. Products available are MELLOW YELLOW cold pressed rapeseed oil, MELLOW YELLOW Classic Vinaigrette, MELLOW YELLOW Blackberry Vinegar Dressing, MELLOW YELLOW Honey & Mustard Dressing and MELLOW YELLOW Mayonnaise.

The simplistic beauty of the Farrington Oils’ bottles has been commented on by top British chefs and can be seen regularly on national television cookery shows.

Duncan Farrington commented on the decision to update the labelling:
“Changing the look of our products was not an easy choice because we have always had such positive feedback from our customers. We wanted to make the range more accessible and slightly bolder whilst retaining the same style and essence of the brand. We are really pleased with the result and hope our customers approve of the new look whilst continuing to enjoy the same great taste. ”

Farrington Oils will be at stand U141 at the Food & Drink Expo (http://www.foodanddrinkexpo.co.uk/page/home.html), NEC Birmingham from 21-24 March 2010.

Notes to Editors:
·   Farrington’s MELLOW YELLOW cold pressed rapeseed oil is grown, pressed and bottled on the family farm in Northamptonshire to LEAF marque standards.
·   Farrington’s MELLOW YELLOW cold pressed rapeseed oil retails from £4.75 for a 500ml bottle.
·   Farrington’s MELLOW YELLOW Mayonnaise retails at around £2.60 for a 240g jar.
·   Farrington’s MELLOW YELLOW Salad Dressings retail at around £3.25 for a 250ml bottle.

Contacts:
Farrington Oils Limited:
Duncan Farrington, Bottom Farm, Hargrave, Wellingborough, Northants NN9 6BP.
Tel: 01933 622809/Email: duncan@farrington-oils.co.uk
Press:
thebluedoor:
Tel: 01252 899969 / Email jdavis@thebluedoor.com or aharrison@thebluedoor.com