Our recent research with multinational corporations (MNCs) shows that, despite fierce budget constraints, they are upping the pace of unified communications (UC) implementation and integration. IP telephony rollout has progressed painfully slowly in these huge organisations, but many individual UC applications are now deployed, with a strong focus on video in the coming year. Extending to mobile devices is a priority for many.
The integration of IP telephony and software collaboration platforms is really under way now, with some companies undertaking company-wide projects. Cisco and Microsoft are dominating current implementations, with some MNCs looking for a single vendor for both IP telephony and software collaboration in future. While much has been said about cloud computing, these corporations still seem uncertain about its future role.
This report presents the results of a survey of MNCs' progress with IP telephony, UC applications, UC integration projects and cloud computing. It presents the views of 23 major multinational corporations - all members of the EVUA - that took part in this research in October/November 2009. We have been tracking these companies and their progress with convergence and UC over a number of years.
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Report Table of Contents:
Executive summary
In a nutshell
Ovum view
Background
Building an applications marketplace
Features and user experience
Social TV is gaining traction through widgets
Contextual relevance is a key USP for operators
Operators can bring something extra to the TV widgets table
Business strategy
Achieving cost efficiencies
Steering TV widgets towards revenue generation
List of Figures
Figure 1: Facebook widget screenshot (1)
Figure 2: Facebook widget screenshot (2)
Figure 3: Twitter widget screenshot (1)
Figure 4: Twitter widget screenshot (2)
Figure 5: NFL RedZone widget screenshot (1)
Figure 6: NFL RedZone widget screenshot (2)
Figure 7: NFL RedZone widget screenshot (3)
Figure 8: NFL RedZone widget screenshot (4)
About Ovum
Ovum fully understands convergence across telecoms, IT services and software. They invest heavily in researching what is happening in a market that is dynamic and full of risk and reward, analysing the changes and identify the threats and opportunities ahead for their clients. Ovum's team has extensive experience in the sector and is dedicated to 'getting closer' - to the industries they advise on, to the people they work for, and ultimately to the real issues determining how ICT markets behave. Ovum maintains a fluid, highly collaborative structure that brings the right range of expertise to each situation. View more research from Ovum at http://www.fastmr.com/
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
