Pierre A. Kandorfer, Ph.D.
Do you belong to executives who love to save money, especially on something as “mysterious”
ever thought why some people, companies and organizations are so widely recognized and successful? This does
not happen by accident! Unless you are a celebrity, a “good PR” does not happen on its own. It is a combination
of art, science and hard work.
Today’s public life is congested with conflicting, opposing, often radical political agendas, far-reaching business
and philosophical ideas threatening our way of life – and sometimes our very own existence. If you do not
compete in the war of public opinion, you already have lost half of the game. The “wait-and-
produce the first nail on your coffin, and just “reacting”
second-class player. You deserve better!
Why are virtually all relevant companies and organizations spending millions of dollars for their marketing and
advertising?
If your customers read about your firm, products or organization in the editorial section of your newspaper, this
also increases your importance and your public image.
Ask people who use PR successfully how much their favorable media coverage influenced their ability to
approach new areas of activity. The favorable impression on you offers you the opportunity to open new doors
shut to you before. Any positive coverage of your company, products, organization of ideas features you as a
“player” in the field of your expertise. Subconsciously, it makes you appear “larger” and more important than
you seem otherwise.
Any good PR tries to “sell” you as “the best” in your field, or at least close to that impression. If the public
“buys” this image, they will respect you and your ideas, and they even may think that it is worth to pay a higher
price. Nothing is “for free”, especially paid advertising. However, if you compare the cost of ads to a
sophisticated PR campaign, this form of public communication is the best deal you can get for your marketing
buck! Complete basic introduction to PR is available at http://PierreKandorfer.com. SkyPress Media Communications offers a no-charge
initial communications consulting.
Photo:
http://www.prlog.org/
